The VI Design Sample Of Buckwheat Spreads Shop: Small Individual Also Has Brand.

Young people in literature and art have a dream about cafes.

Coffee aroma, calligraphy,

The sun blinks, the music is slow, the engrossed coffee maker, the teenager who reads quietly, the guests who whisper to each other, is a dream of the coffee shop.

Some people look forward to this dream, while others are already on the road.

The GTS cafe in Guiyang is a small coffee shop inhabited by the community.

After 90, shop manager, obsessed with coffee, love photography, like riding, from coffee beans procurement, baking, to finally bring a perfect cup of coffee for the guests, all the processes in the middle are completed by the store manager himself.

Because of shared friends and close air, buckwheat has become the GTS Cafe vision.

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Focus on the current visual style design plan.

Unlike a large chain store, the GTS cafe is just a small community cafe. For the start-up business, it does not need a very comprehensive VI system. It is the key to solve the urgent problems that need to be solved with the minimum investment.

Through the communication between the two sides, buckwheat has designed VI for the GTS cafe.

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The name of the GTS Cafe comes from the first letter of three English words: Gift, Thanks, Share..

Gift, Thanks, and Yu express their gratitude attitude, while Share is an interpretation of gratitude.

The charm of cafes and coffee culture lies in its strong communication and sharing atmosphere.

Therefore, in the design of logo, buckwheat's design wet focuses on "Share".

Before logo began to design, we made clear the basic style of logo design: modern simplicity.

It is because the GTS cafe is dominated by the post-90s male youth. The manager likes the industrial wind, and the decoration style is also LOFT.

In the end, buckwheat chose to use abstract graphics for creative expression.

Some people talk around the coffee table. They may talk about life, talk about work, or talk about shopping and start a business. This is the most common scene in cafes. It interprets the concept of sharing in the simplest way, and shows three letters in the form of positive and negative: GTS.

At the same time, the concept of the three squares comes from the word "goods", and the abstract blocks evolve more possibilities.

Slogan "more than coffee" explains the concept of sharing on the other hand. In the GTS cafe, not only can share good coffee, but also can share good books, good music, travel, food, etc.

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"Let the ordinary have a little more temperature".

To put it into practice is to think more and do more for our customers.

This is the original intention of the buckwheat team, and it is always upheld.

For new businesses that are just beginning,

Your brand image creation may only require:

A logo, a slogan, a style.

A set of solutions that are applied to the present.

Buckwheat can provide you with the most effective brand image creation service.

O buckwheat service content

Vision: color, symbol, style, space vision, life aesthetics

Design: logo, VI, webpage design, packaging design, album design, advertising design, poster design, book design, exhibition and display design.

Creativity: creative advertising language, ICON, advertising copy writing, and communication strategy

Planning: research and analysis (internal, market, industry, consumer, competitor research and analysis), brand strategy and landing (brand positioning, brand strategy, brand landing related creative execution, activity planning, PR planning)

Promotion: media selection, media mix, media delivery, daily maintenance and operation of micro-blog and WeChat

O VI design of small and medium commercial brands

At present, buckwheat provides effective brand image creation services for small individual brands, including a logo, a slogan, a style, and a solution to the current practical application.

Style clothing shops, cafes, specialty restaurants, tidal shops, buckwheat welcome!

VI list of small and medium commercial brands:

Foundation part:

1, logo

2, advertising language

3, font

4. Standard combination

5, auxiliary graphics

6, color

Application part: (determined according to individual brand needs)

1. Business card

2.

3, cups

4, product label

5, posters (advertising) style

6, materials (brochures, cards)