Why Do The Salesmen Like To Say "This Is The New Model".

"Miss, this is the new product we just arrived today. Try it."

Yesterday, the reporter just walked into a clothing store in Hangzhou Wulin Square, and the salesgirl introduced me to the clothes rack full of new products.

In the next few minutes, although the reporters kept their eyes on the next pair of folding costumes, salesmen were still strongly recommending "the new style just arrived today" and "this T-shirt and that skirt match perfectly".

In a clothing counter in Hangzhou, the salesgirl told reporters that the new style of the VIP discount, the next two rows of summer clothing is not a discount.

And after visiting several clothing stores, reporters encountered similar situations.

Salesmen seem to be more interested in new products.

"Salesmen do this for a reason.

Because selling new bonuses is more. "

A clothing industry insider told reporters.

Due to the impact of the environment, the summer clothing started to discount this year. The new price period was shorter than in previous years, and the profits of the garment traders were affected.

Therefore, in order to make more sales in the new period of sale, some garment manufacturers take various incentive mechanisms, such as new sales promotion awards and collocation awards.

"Some time ago, sales incentives for shopping guides have been counted out. The highest income guides in Zhejiang are in Hangzhou, which can increase nearly a thousand yuan a month, and ordinary guides can also increase by three hundred and five hundred yuan."

A Hangzhou cowboy clothing enterprise responsible person takes out a statistics sheet to tell the reporter.

"This activity is aimed at new jeans. Every promotional item is awarded according to the different regions. Hangzhou is 10 yuan, and this award is carried out on the basis of sales incentives. Everyone is very motivated, and of course pants are also sold a lot.

We will do it again in October. "

The sale of too much inventory is not what brands and dealers want to see, because this leads directly to a decline in profit margins.

"Raise

And shorten

Equally important, therefore, at the beginning of the new product, it is a hard sell, and several more items are sold, which will reduce the final inventory and reduce the final sale.

This is what many brands are thinking now.

So the way of matching sale is emphasized. Salesmen spare no effort to sell you "complete set" clothes because they are closely related to their income, and the collocation prize has also become a brand strategy of some brands.

"A salesperson who has sold much will have a royalty on the total amount, and emphasis should be placed on it.

After that, the salesperson's sales skills are also beneficial.

An enterprise official revealed, "for example, we have done 2 new products in the past few days to enjoy 20 percent off discount, which is cheaper than the 12% off VIP card. Of course, the method is to use the explosive fund to match the unsalable sales, although the profit of the single explosion is low, but it may lead to a 50 percent off unsalable fund in the future, and still increase profits in general."

"We are also working hard on clothing combinations, such as giving a simple cheongsam with a windbreaker coat and so on, improving the average consumer price of customers."

Ye Liying, the boss of Wei Yun, who has always attached importance to Chinese elements, has also encouraged this way. "Now it is also aimed at adding fashion and lifestyle elements to young people and increasing daily wear.

This enlargement of customers will help ensure sales in the current economic environment.