Clothing Marketing: Avoid Excessive Enthusiasm.

A friend complained to a reporter that he went shopping on weekends and encountered excessively enthusiastic sales services. Friends felt uncomfortable and greatly reduced their enthusiasm for consumption.

Over the years, this excessively enthusiastic sales service has been criticized. What does such service mean for commercial sales?

What kind of service do customers need?

In a brand clothing store in Beijing, a woman surnamed Fang told reporters that she did not like the false enthusiasm of shopping guide. She especially hated the endless shopping guide.

Every visit

There is always a clothing guide who follows her, saying that she is helping her pick the right clothes.

Whenever she just picked up a dress, the guide immediately told her that the dress was very suitable for her figure, and it must be very nice on her. But Mrs. Fang knew that the guide was clearly talking about it.

What's more unpleasant to Ms. Fang is this persistent shopping guide. From Fang Fang's entry into the clothing store, she kept on leaving for a moment, and chattered. She had a good mood. She seemed to provoke a sticky slug. She looked at two clothes hastily and walked out of the door of the clothing store.

What kind of service is needed? Miss Li, who often stroll in the fashion shop, has her own opinion. She thinks that the sincere and friendly attitude of businessmen is very important. With this attitude, customers will have a good mood of shopping. For example, you can first ask, "what do I need to do for you?" if customers don't need it, then don't always follow others' butt. But if customers have questions to ask, they must answer patiently and kindly. Even if customers do not have the intention to buy, sales service personnel should still smile.

On the contrary, every time a customer enters the door, the courteous shopping guide is always close to the body, which is still smiling. But if the customer does not buy the intention, the seller will show its displeasure, which is the pretense of sales.

Before the 80s and 90s of the last century, because of the influence of the old rationing system and public institutions on the livelihood of the people, it was difficult for the Chinese people to have a commercial service.

On the one hand, a salesperson feels that selling is much less than selling, and sales enthusiasm is not high; on the other hand, in a time when goods and materials are scarce, consumers tend to scramble for consumer goods, and the whole consumption process has never been enjoyed.

Under such circumstances, the service attitude of domestic service industry practitioners is not good enough to become a long-standing practice.

In recent years, with the introduction of competition mechanism, service has been playing an increasingly important role in the sales behavior of merchants as the second commodity. Therefore, business sells everything to the Western elder brother in the service industry. The word "God" must have been introduced into the sales hall of China at the same time.

In the 1980s, the people of ceremonies began to do their best and did not pay much attention to their work. In order to persuade the customers to buy clothes, they exaggerated and blindly praised the words, and appeared frequently. The reporter himself had seen such a scene: a certain brand fashion shop, a lady with a fat figure was trying hard to buy a jacket that she had hoped to buy. At this time, the shopping guide has been kept away from her. Even after holding a compliment, how the body and the clothes fit together, how to dress the body and how to display the perfect figure, etc., after a few sentences, the woman returned to the fitting room, took off her clothes and returned it to the salesperson, leaving a sentence: "let me see it again". Perhaps it has been a long time since the sales methods were rejected.

Such sales enthusiasm can only reveal that sales personnel are not objective and practical promotional motivations under a little excessive praise. Shoppers may wonder if they should make up some opinions that are opposite to facts in order to sell this dress. So, "I" need to see it again.

I have seen a salesman who sums up the way of entertain guests with a swash of thousands of words, from the change of customer mindset to the marketing strategy of a businessman, without knowing how many commercial sellers who are so proficient in customer psychological analysis. They can show the good intentions of businessmen in seemingly seemingly insignificant service marketing strategies, but even if such a "sunflower collection" is in place, many of our shop salesmen still can not understand them well.

The "degree" in service is a knowledge, too alienated by others, too close and equally boring.

To be frank with you, if the old service is not too cold, it will not be good for customers to complain, but too much courteous sales service can scare customers away.