Huang Chenghui: There Are Nearly 700 Cooperative Brands In More Than 120 Stores.

In 2013, outdoors continued to maintain the momentum of rapid growth in the past few years. By the end of this year, the number of outlets has reached 450, together with nearly 700 stores.

In the original advantageous markets such as the northeast region, while consolidating the advantages, we continue to go deep into the three or four tier cities.

In 2013, the key development markets such as the Shandong region, the number of newly opened shops in the whole year was nearly 60, forming a regional brand advantage in the short term.

In addition, all the original stores also strengthened the work of enhancing store efficiency.

At present, there are more than 120 brands that have been cooperating with us. This enables us to combine different categories, brands and products according to the characteristics and location of each store to maximize store efficiency.

In terms of logistics, the new Putian warehouse was set up in 2013, and the other six warehouses were upgraded and expanded to varying degrees.

Milestone in Zhengzhou Road shop

At the end of 2013, Zhengzhou outdoor store opened formally.

The store is located at the junction of three Road Agricultural Road in Zhengzhou's core business district, with a total area of nearly 10000 square meters. It operates more than 20 items, more than 120 brands and more than 10000 kinds of goods. It is the largest outdoor shop in the country with the largest single store area.

The store has introduced a large number of famous brands at home and abroad, such as outdoor brands such as Haglofs, Patagonia, SALEWA, OSPREY, CHUMS, Salomon, Sea to Summit, CAMELbak, nelgane, CAMELbak, and so on. Lightning brands, TREK, Canon DELL, Canon, DELL, XDS and other bicycle brands, as well as many other fishing and aquatic sports brands.

With the opening of the Zhengzhou store, there will be several professional shops opening around 2000 square meters in 2014. In the main markets, there will be a pattern of "small shopping malls and popular stores + medium-sized professional shops + large general stores".

In addition, outdoors and map publishing group form strategic cooperation to realize the integration and complement of two formats of bookstores and outdoor stores. There will be sales of cultural products from the map publishing group in the outdoor shop, and the concept and experience of Map Publishing Group will also provide outdoor and travel equipment in the bookstore.

Undoubtedly, the cooperation with brands needs a lot of factors to consider. We think that the most important point is whether the brand can cooperate with the outdoor in a comprehensive and long-term way.

The cooperative brands such as Pathfinder, Arkam, alpany, swarding, Poole, Kerrymore, shoes, Hulk, and Sen Li have further deepened their cooperation with product planning, supply chain management and terminal sales support in 2013, so that they can maintain healthy growth.

In 2013, the Nordic professional brand STONEHAM of new China chose opting road as its exclusive line.

Based on the full trust of the two sides, the precise positioning of the brand, and the close cooperation in marketing, the brand new brand has achieved good results in the overall market slowdown.

I also talked about the topic of electronic commerce in the "China outdoor sports Summit Forum" in Xi'an in early November 2013.

At that time, I emphasized that we should face up to the brand business. If the line is well done, the online industry can also attack the city, but now it is only a channel change. It is basically a product aimed at the consumer group.

In the current market environment, everyone should do his own thing well.

Map location is located in all channel distributors, offline and online. The two are complementary and mutually supportive. We have professional teams who are doing the same thing. The goal is the same: we should do well in channels so that consumers can choose good products that are suitable for them.

2014 the scale of ISPO BEIJING has expanded again, and the number of exhibitors has increased. It has both the new international brands and the local brands.

Exhibitors generally invested more in platform construction, which is evident from the number of booths, platform design, materials and decorations.

The exhibition booth has prepared a very strong southern Fujian tea ceremony to entertain eight party guests. During the whole exhibition, there was no shortage of seats. From the reception of guests, the number and scope of the audience were also expanding. Both private investors and institutional investors were concerned about this industry.

Over the past year, we have clearly perceived that consumers are more aware of professional outdoor products.

This is the result of many years of outdoor sports development and brand market education. On the other hand, there are a lot of professional outdoor products exposure such as "Daddy where to go" and "private custom".