Online Clothing "Low Price" To Attract Consumers

"Now I am from head to toe, and almost all my clothes are bought online."

Xu, who works in a foreign company in Beijing, said last year that she bought a house at home last year and had to repay 5000 yuan a month.

In the face of thousands of Yuan clothes in the mall, Miss Xu began to try to buy clothes online.

"Shop clothes are much cheaper than shopping malls, and some styles are not bad.

Now I occasionally go shopping, I try to wear clothes that I like, but I never buy them on the spot, but I write down brands, models, prices, and so on, and then search for the same products online, which usually cost more than half.

Miss Xu is most proud of a chiffon dress that she spent 60 yuan from the Internet last year. "I saw it in a shopping mall, and I didn't let the price be 280 yuan."

"I suggest that all women do not buy them when they do not give them a discount.

Pricing is 7 to 8 times the cost, and a discount price is almost the same as foreign products.

A shop seller looks at the price of clothing in department stores.

Although some extreme, but also from one side reflects the clothing shop sales booming reason.

And no need to rent a store.

Compared with online stores,

The cost of a physical store is much higher.

Take the brand clothing store as an example, the major shopping malls have high entry fees, decoration fees, over 30% sales distribution, management fees for various designs, layer fees, sponsorship fees, frequent promotions, all of which are borne by the garment enterprises themselves.

In order to survive, many enterprises only have nominal price.

More and more, clothing prices are also higher and higher. This vicious cycle will eventually lead to the loss of businesses and consumers.

Just as traditional clothing stores fall into the marketing circles of "discount", "raise original price", "greater discount" and "higher original price", online clothing attracts more and more young people's participation because of its relatively low price, simple fashion design, quick and convenient purchase.

Online shopping clothes bring convenience, speed, money and fashion to consumers. At the same time, consumers often get disputes with sellers because of the color, size and quality of their clothing.