Shop Secrets: To Enhance The Performance Of Clothing Stores

"You want to buy famous brand, that is to spend more money" and "what is your money"? Let customers feel that their questions are childish, may irritate customers, and there is no positive solution to customer concerns.

"I don't know this" is a negative thing.

The explanation is not good for guiding customers to buy.

Clothing stores can happen anything, the key is that we should be relaxed and calm when facing.

To do this, it requires the guide to understand its own

Be clear about what you are doing.

Exactly,

The need for proper advertising packaging will inevitably increase the retail cost of goods.

On the one hand, customers want to buy famous brands, and on the other hand, they worry that advertising fees will spread to their heads.

The mentality of customers is very normal. When customers ask this question, shopping guide can be explained from the proportion of advertising expenses, so that customers can understand that advertising fees are only a very small part, or prove the quality of products by endorsement by celebrities, and then guide customers to buy.

Shopping guide: Mr. Zhang, you have raised this question very well. Indeed, in order to rapidly enhance brand awareness, we have also done some advertisements. But because of our brand's high popularity and great influence, many media's propaganda to our brand is the lowest price, even free. Moreover, our company is going to be a large-scale route, and that advertising fee can be allocated to each piece of clothing, which may be one or two yuan.

So you don't have to worry too much about this problem.

Shopping guide: Miss Zhang, our brand did invite XX to be a celebrity endorsement star. This is mainly to make our brand more quickly recognized by more people.

I think you also know that XXX is a social responsibility and a good public word-of-mouth. She is very cautious about endorsement of clothing brand, but she thinks our brand quality is really good, so we choose us as the sole clothing endorsement brand.

Although our clothing will increase the cost, but because we are on the route of mass production, so we do not pay much for each item.

Miss Zhang, it is important that we spend one or two yuan on clothes, but the quality is actually more important.