Smart Shopping Guide Will Approach Customers At The Best Time.
In fact, when customers enter a store, they have certain purpose. Before they have found the target, or before they find products that are of interest to them, the shopping guide will advance into the range of customers' thinking, and even the chattering introduction of products will often be rejected by their current psychology.
That is to say, the time to purchase customers is not too early to attract customers, but it will not be too late. It will also make people feel uncomfortable and inconsiderate.
So, what is the right time? What should we do?
Generally speaking, the customers entering the shop can be divided into two categories: one is the active customer, the other is to rush to find the target, or to ask directly whether the shopping guide has its own products. The second category is the silent customer, who does not speak after entering the shop, some of them are gentle, and the rhythm is slow.
Of course, these two types of customers not only give some reference, but also rely on the experience of shopping guide. I believe this is also a basic skill of qualified shopping guide.
Active customer
Relatively good reception.
For example, when a customer looks around and looks very urgent, you can quickly move forward. "Sir, what can I do for you?" such customers often express their needs and then proceed with the following shopping guide process.
As for the second category, it is the headache for everyone. For silent customers, we must give certain choice space, including
Time space
and
Physical space
。
If you say, "Sir, what can I do for you?" it will bring some pressure to customers, so that customers can "look at it first".
After greeting guests, shopping guide can give customers 10-20 seconds of independent browsing space, and this time is the stage of shopping guide seeking.
Under normal circumstances, in such a short period of time, silent customers will experience the following situations:
Look at labels by touching the goods with your hands.
Always look at the same commodity or similar commodity.
Raise your face and think about it.
Look at the merchandise and see the shopping guide.
Walk down and stop
Colliding with the shopping guide's eyes
Wandering and wandering
The speed of browsing is fast and there is no obvious target.
At this point, the shopping guide must come forward quickly, seize this critical opportunity and start approaching customers.
So, in the short time before the reception, what should we do in the shopping guide? That is, how to find the right machine. First, the shopping guide should keep a certain distance from the customers, do not keep up with it. Second, never do anything unrelated to work. Chatting, surfing the Internet, eating and reading are taboo.
Because these behaviors make it hard for customers to believe that you are a standard brand. The behavior of shopping guide must be related to work, and it is best to be dynamic so that you can easily observe the state of your customers and make it easy to find opportunities, such as changing templates, wiping a corner, discussing problems with colleagues and so on.
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