Xinhua Department Stores Set Up Shop In Xi'an 30 Million

In December 4th, Xinhua Department Store announced that it invested 30 million yuan to set up Shaanxi Wuming new hundred Supermarket Co., Ltd., and once again strengthened the layout of the northwest region.

Xinhua Department store said that the new company will be the platform to develop supermarket business in the Xi'an market, and strive to continuously increase sales outlets in the Xi'an market, and gradually expand the market influence of Xinhua Department store brand in the local market. Some analysts said that the announcement revealed two important information: first, the listed companies have strong confidence in the Xi'an market; two, it is clear that the direction of entering Xi'an is the supermarket.

As one of the three main industries of Xinhua Department store, supermarket business has kept pace with department stores and electrical appliances to achieve the dominant market advantage in Ningxia. In the past few years, Xinhua Department store has opened supermarket stores in Inner Mongolia Wuhai, Gansu Lanzhou, Qinghai Xining city and Shaanxi Dingbian.

company Administration Layer representation, and Investment scale Tremendous department stores Compared to supermarkets, logistics and brand influence are more tested than before. Xinhua supermarket's supermarket business has been in the market for a long time in Ningxia, especially its major shareholder, Wuming group, is an expert in supermarket management.

Some investors said that Xinhua Department store had previously chosen to expand small and medium-sized cities. This time, entering a more competitive Xi'an market opened up the company's confidence in actively developing Ningxia and the development of the retail market in the northwest. It also meant that its new round of expansion cycles will come.

Related links:

In the terminal store, the fitting room is a space for testing clothes for customers, and the function is self-evident. But if you just regard it as a "fitting room", it is far behind the needs of customers in the new era, and it does not conform to the marketing concept of cultural marketing, service marketing and so on. In Japan, the fitting room's investment per square metre is 3-5 times that of the shop, which shows the importance of the fitting room. It can be said that the fitting room is like the "second faces" of a brand. Whether you attach importance to it or not, to a large extent, affects the sales of goods, and also affects the impression of customers on your brand and shop.

First of all, from the shopping procedure, consumers' fitting effect and feeling is the first step to decide whether clothes can be successfully sold. Therefore, whether the fitting rooms are properly managed or not, the feelings of consumers in the fitting room will directly affect consumers' purchase intention.

Secondly, the fitting room is also part of the shop and brand culture. Its management level directly reflects the service concept, service quality and product quality of shops and brand operators. With the change of consumer demand, we need the fitting room to maintain the individuality and aesthetic feeling consistent with the overall image of the brand in terms of overall vision, lighting, color and pattern.

The perfect fitting room management and service can show the brand image in detail, so that consumers can appreciate the integrity of the spirit of brand service. This may be more effective than the propaganda function of advertising language and brochure.

For example, opening the door of the fitting room is a warm and beautiful boudoir. The inner wall of the dressing room is lined with pink rose pattern wallpaper and warm color lights. There are mirrors, hooks and small sofa stools in the fitting room. On the small dresser, there are wooden handle comb, hand cream, facial spray mineral water and other small objects inside the rattan material frame, which fully embodies its exquisite and exquisite brand image, so that consumers can see the temperament contained in the brand.

Therefore, for dealers, never let the fitting room become the corner of your management and the corner of business. Instead, you should start from the brand image, shop culture and customer feeling, and make the fitting room a consumer space that makes the customer comfortable and convenient to try on, so that she can feel your respect and service, not just the place to try on clothes.