What's Wrong With Wuhan Business? Market Transformation

SOGO department store needs to "withdraw from Wuhan"? Is the new world department store closed? In the second half of this year, there are many rumors about Wuhan merchants on the Internet.

Although the rumors have been proved to be oolong, Wuhan SOGO and new world department store will not go, but will be carrying out or will make major adjustments. But many people are asking, "what's wrong with Wuhan business"?

In fact, Wuhan SOGO will become a new department store that combines experiential shopping with shopping. There is a big adjustment plan in the new world department store. It is not just the two retailers that have big moves, but also some of them are beginning to transform and adjust to meet the new challenges of the business sector.

Where is the outlet of traditional retailing? The experience of consumers is "multi-dimensional".

Guoguang held many cultural and artistic activities this year. Liu Jiangchao, chairman of Wu Shang Group, explained to this: "the new generation of shopping malls not only sell commodities, but also disseminate culture and beauty. Shopping malls can be built into a new height of culture and art, combining products, culture, art elements and commerce, bringing customers diversified shopping experience and becoming a leisure destination with artistry, entertainment and experience."

The "deformation" of Wu Shang square did not blindly introduce too many food and entertainment items, but focused on exclusive articles. At present, Wu Shang square The brand of 60%-70% is unique to Wuhan and Guangzhou. Individual brand And characteristic brand. The head of the shopping mall said that in the Wuhan Guangzhou business circle, various entertainment and catering formats are available. What Wu Shang Plaza wants to do is to attract consumers to purchase with high-quality brands and exquisite products. Trading Area Complementary superposition effect magnification, customers in Wu Guang shopping, to go shopping area to find places to eat, sing K, see a movie, very convenient.

O2O is also one of the ways to transform the physical retail industry. Cheng Jun, chairman of Zhong Bai department store, once said that physical shopping centres need to develop e-commerce, but the pace should be steady. Many traditional entities have been operating for many years and have advantages in management, operation, resources and so on. They can not give up these advantages, and on the basis of this transformation, they can get the store operators and electric providers to get through. Entity businesses should not worry, step by step, the foundation will be firmly established, and they will develop better. In addition to developing online stores, traditional retailers can cooperate with online e-commerce providers to achieve complementary resources sharing.

Wang Hai, deputy general manager of China business group, said: "if transformation becomes a platform, physical retail enterprises will face various aspects such as channel conflict, cross-border management, logistics delivery and so on, so we do not make platforms. Integrate upstream supply chain, control downstream consumer clients, and let big data companies serve entity stores instead of simply hanging a picture and pushing sales information. He explained, let the shopping mall really understand the needs of consumers. The "shell" of shopping centers is not the core. For example, this year's double eleven, the China business group and electric business bigwigs face positive. On mobile phone APP, hundreds of millions of red envelopes are issued to attract people to spend under the line. On the day of double eleven, the growth rate of 51 stores in China business group reached 6-8 times, with a maximum growth of 10 times. Zhang Haidong, general manager of Zhong Shang Xu Dong pin Mao, believes that many shopping centers are now becoming professional and thematic. They have abandoned the "big and all" theme, which is a good exploration.

The "transformation" of Wuhan's commerce has come to be concentrated and swift and violent. In fact, the invisible force driving change has brought the real economy to the "tip of change".

The director of the market operation Department of Wuhan Commerce Bureau said that in order to stimulate domestic demand and stimulate the vitality of the consumer market, the Wuhan Municipal Bureau of Commerce has made use of the government information website and public media to create a platform for consumer information release, and timely release information on consumer information hotspots and promotional activities.

At the same time, efforts should be made to strengthen the construction of circulation infrastructure, and promote the construction of key commercial projects such as Hang Lung square, Jiangnan Moore, IKEA, pin Mao, Yong Wang Meng Le, and so on. 8 new towns and trade centers with more than 2000 square meters will be built (expanded to expand). The annual fixed assets investment is expected to be 44 billion yuan, an increase of 10% over the same period.

Recently, the Wuhan evening news organized a group of 30 readers to visit the shopping malls in Wuhan, so that readers could experience the "Metamorphosis" of Wuhan shopping mall.