Ding Shizhong: Make 100 Million Pairs Of Shoes In 2020.

At present, in China's sporting goods market, Nike and Adidas have occupied a fair share of the market with their international brand influence.

Against this background, Ding Shizhong has made many public statements in recent years that he will achieve 100 million pairs of shoes by 2020, surpassing Adidas or Nike and becoming the "second" of China's sporting goods market.

"We don't mean to be the boss, but we need to do second from third. If Adidas does better than Nike, I will do better than Nike. If Nike continues to lead, I will win Adidas."

Ding Shizhong said.

Ma Gang told reporters that in fact, the market share should be based on the volume plan. According to this standard, Anta is not lagging behind Nike and Adidas in the Chinese market.

However, compared with the international giants' continuous innovation and R & D capability, Anta and many local brands are hard to reach at present.

Ma Gang said that the so-called R & D capabilities need a cumulative process.

"From the earnings report,

The proportion of R & D investment is still quite high, and beyond is not impossible.

A more long-term goal is to make Anta a world brand.

In the midterm results, Ding Shizhong revealed that Anta is now looking for a suitable foreign brand to become more internationalized, but has not yet been implemented.

In the industry view, "

It's the world market.

For Anta, internationalization is not a major problem at the current stage, and it must remain firmly in the domestic market.

Xiong Xiaokun said that in the future Anta will do well in the domestic market and march into the international market.

However, in the international market, the brand of sports shoes, especially the brand of sports shoes with brand, channel and product advantages, needs to be done well by Anta, and through the integration of resources of FILA brand in Italy, we can participate in international competition with better products and brand image.