The Choice Of Exclusive Store In Central Business District

Business specialization has become a magic weapon for small and medium-sized shops to deal with big stores.

It has been proved that the exclusive store is not more specialized. If a French perfume shop is sold in a certain town, it will fail, but if it is built in the central business district of the metropolis, it will be successful.

Just as every plant has its own geographical area suitable for its own growth, every specialty store has its best location for its survival and development.

The exclusive stores in the central business district should be characterized by highly professionalism.

Take shoe stores as an example, they can be classified into popular female shoe shops, senior gentlemen's shoe stores, sports shoes stores, middle-aged and elderly shoe stores, and children's shoe stores according to their object, price and usage.

Take clothing store as an example, it can be divided into women's clothing shop, underwear shop, popular clothing store and so on.

The reason why the central business district can accommodate exclusive stores is because highly specialized shops have a narrow range of commodities and relatively few customers. Therefore, they should be located in a large business area and customers' congregate.

These conditions are just the central business district of a big city.

In addition, the central business district often takes

In addition, highly specialized shops also have excellent image, which is consistent with customers' demand for shopping in the central business district.

Therefore, it is better not to sell general merchandise, such as cheap sports shoes and rain shoes, in the central business district.

And cotton fabrics should be mainly wool and silk fabrics.

In the past, shopping districts in cities were not very obvious. Large or medium-sized shops or monopolized shops operated goods roughly the same. Shops seldom chose their products according to their geographical location.

Now, business districts and business groups that are formed by regional differences have emerged one after another, and everyone can buy goods suitable for their own businesses.

Because

Different, forming the difference of commodity management, which provides more room for the growth of monopoly stores.

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The stores in non central business district should be the main products needed by the above classes, and the exclusive stores should avoid highly specialization, such as too narrow and narrow categories, and easy access to dead ends.

But for some of the more prosperous non central business districts, a more specialized shop can be established, with the premise that it is unique.

The exclusive store in the non central business district adopts a medium price strategy, that is, the commodity level is slightly lower than that of the exclusive store in the central business district, which is higher than that in the residential commercial area.

Experts believe that the exclusive stores in the central business district should be dominated by high fashion products, and the non Central Business District stores should be dominated by popular commodities.

For chain stores, if the same city is established, it is best to choose a non central business district, which can attract customers and facilitate management.