Self Training Of Clothing Shopping Guide: Temperament Infection Method

The temperament infection method is easier to operate and implement for the current shopping guide.

According to a national sample survey data, the average age of the staff engaged in purchasing guides in China is 25.5 years old, with female occupants occupying more than 75% of the total.

For this age group, on the one hand, it is easy to accept new things, especially for some new knowledge and new skills, which can be quickly understood and absorbed. On the other hand, it can also clearly position itself and cultivate professional ethics and integrity.

temperament

The key is to start with the humanistic consciousness and attract consumers through personality charm and elegant demeanor.

For example, if you are born with an aristocratic temperament, you have to identify a rich group of potential consumers.

Once you pay too much attention to such a group of wage earners, they will create an arrogant impression on them. If you are born with a common understanding with the general public, then you should grasp the general public.

Group, become your customers.

Temperament infection method is to fully display this inherent advantage, and consciously expand this advantage.

For everyone

It needs three stages of running in:

A stage: incubation period

First, according to their own actual situation, dig out their own personal temperament, and search for their own consumer groups.

Then we should pay attention to a series of details such as the way of speaking, the behavior, the facial expression, the outer dress and so on.

Then, from the details, we should adjust our language expression and so on.

Generally speaking, regional consumption groups can be divided from economic prosperity, age, gender, character and so on.

But the initiative of this distinction is in the hands of the shopping guide.

It should be noted that in this process, as far as possible is to see more and think more.

It is necessary to innovate on the basis of imitation so as to grasp the distinct personality of such groups.

B stage: conflict period

After initial observation and reflection, the shopping guide should dare to try.

In addition to the details of daily life adjustment, after integrating this awareness, we have targeted different consumer groups to try.

At the beginning, influenced by the strangeness and incongruity of the adjustment, the shopping guide performance will decline, and at the same time, it will also be subjected to peer criticism and strange vision.

But we must hold on to it and be able to get out of the shadow of psychological pressure, criticism and voice in the early stage of adjustment.

In this process, we should constantly adjust and balance our mentality and enhance our ability to resist risks and stress to the outside world, so as to enhance the connotation of shopping guide work.

Although every manufacturer gives strict guidance to the shopping guide, every guide can get relevant information to the competition brand.

This is why, because the communication between private shopping guides is very frequent, the guide buyers are also willing to exchange and help each other.

C stage: molding stage

After entering the molding period, the pressure of the salesperson is decreasing and the business performance has begun to rise steadily. This does not prove that this method has been successful.

Extended positioning should also be needed.

The area of temperament you are targeting is further expanded.

If the positioning is too single and narrow, which does not conform to the actual situation of the shopping guide at this stage, it is easy to form unilateralization after specialization.

Therefore, we need to find the edge radiation of temperament infection method.

If you are a rich group, you can relate to the middle class and petty bourgeoisie.

In this way, the advantage of radiation force after molding stage can be achieved.

It should be noted that this kind of radiation should be vigorous, not broad and not popular.

Otherwise, your temperament will be reduced to an ordinary shopping guide.

It needs to be stated that this temperament infection method is equal opportunity for everyone, but not because of your ugliness and beauty, high and low, fat and thin.

The only difference is the differentiation of the ways and means of promotion brought about by different sexes.

Through experiments, we find that women's temperament is more infectious.