Why Does Ali Become An American Retailer'S "Public Enemy"?

Recently, Target The major US retailers, such as best buy, Home Depot, JC Penney, and other major retailers in the United States, have made an ad campaign to Alibaba, saying that Alibaba may stifle US local companies and ask Congress to end its special tax treatment for Alibaba and other online retailers.

Alibaba has recently refuted this video advertisement. Alibaba said: "this advertisement is seriously untrue. Alibaba is based on the country in which its business is located. Law Paying taxes is no exception in the United States. Through our various network assets, Alibaba is committed to providing us companies with opportunities to export their products and services to the Chinese market. "

In fact, it is not the first time a US retailer has called for taxes on electricity suppliers, because the offline retailers in the United States pay different amount of consumption tax in different states, and because of the characteristics of online shopping, the electricity supplier can realize cross state consumption and has not paid the consumption tax for a long time. This has made us offline retailers feel very unfair, so they have been calling for taxes on e-commerce companies.

The author believes that it is already the general trend for all governments to levy taxes on the electronic business platform. There are similar situations in China. At the two sessions this year, there was a heated debate about whether Taobao would pay taxes. Moreover, local governments vigorously promoted electronic invoices, laying the foundation for collecting taxes for business enterprises in the future. It is only a matter of time for US retailers to ask Congress to levy taxes on e-commerce platforms. It is only a matter of time before the US Congress introduces the excise tax to the electronic business platform. But this time, all the major retailers in the United States collectively "Besieged" China Alibaba are intriguing.

First, Alibaba This year, first in the US NASDAQ IPO, just in the domestic "double eleven" sales volume of 57 billion 100 million yuan, and then in the United States bond market huge financing, now no one has more news concern than Alibaba, to its difficulty can make the main US retailers to gain more people's eyeball, this is to make a free advertisement for oneself.

Secondly, now that Alibaba holds large amounts of liquidity, it will become the trend of the times to expand the territory to the outside world in the future. Whether it is the US electricity supplier giant Amazon or other major retailers, they feel the unprecedented pressure of China's electricity supplier Ali to enter the US market, so they prefer to lay down the online and offline disputes and fight against the Chinese electricity supplier.

Finally, the United States levies taxes on electric business enterprises is the trend of the times. Originally, Amazon, the largest US retailer, is the "number one enemy" of retailers. The introduction of excise tax to Amazon and other e-commerce platforms is the focus of retailers' appeal. Previously, Amazon has also been opposed to taxation of electricity suppliers. Now, in order to ensure user experience, Amazon began to build its own logistics facilities in the United States, to a certain extent, similar to offline retail businesses, and began paying taxes to all the States. Obviously Amazon has voluntarily abandoned the title of "number one public enemy".

Amazon is not stupid. The nation's largest electricity supplier signed a delaying tax payment agreement with California by signing a preferential agreement with the governments around the world, such as Amazon's logistics center in California. At present, Amazon has signed similar agreements with 20 states. While Amazon is making a low-key exit from its retailers, Alibaba's high-profile entry into the US consumer market will naturally trigger the rise of retailers across the US.

In any case, the situation of unfair taxation of retail businesses and offline retailers will definitely change in the future. Since the electronic business platform claims to be an advanced model, it must compete fairly with offline retailers. From this perspective, it is not unreasonable for US retailers to ask for fair taxation. As for the Alibaba, since unfortunately become the "number one public enemy" of the US retail business, it will show its competitiveness and superiority even in the case of paying taxes. If the sales performance is excellent, then no one can say anything.