Overseas Direct Purchase Difficulties Lack Customer Service Experience.

When Americans are busy enjoying the "black Friday" shopping pleasure after Thanksgiving, new shopping fans who join the overseas direct purchase army are embarrassed by the rush of "rookie". Facing the multifarious overseas shopping platform, whether it is the main characteristics, discount, freight or shopping experience, it seems too complicated, and the language barrier makes shopping "look beautiful".

　　 Up to 50 percent off of designer brands are favored.

At present, the four major U.S. Department stores that have opened cooperation with Alipay have different positioning. Among them, Macy's Inc. (the same name department store) is located in the high-end high-end chain department store group, high-end department store retailer Bloomingdale 's is dominated by boutique brand. Messi group Neiman Marcus and Saks Fifth Avenue are the most high-end department stores, and their commodity prices are higher than the former ones.

Therefore, from the price point of view, the products of Messi department store online shopping platform are relatively cheap, close to the people and the public, and there is a discount all year round. Plus the current pre Christmas shopping season, the merchandise discount is approaching 50 percent off. Compared with Bloomingdale, s, Neiman Marcus and Saks Fifth Avenue, the discount is less, but some products now have a 5-6 discount.

It is worth mentioning that the Bloomingdale 's, Neiman Marcus and Saks Fifth Avenue websites are specially designed with brand names, and the latest brand names of Alexander Mcqueen, Alexander Wang, Mcqueen, Lei and Lei, which are popular with domestic consumers, can be found in their official website. There is no such thing as Messi department store, which is located in mass shopping.

In addition to Neiman Marcus, the rest of the three official websites translate the commodities into Renminbi quotations, and make the price performance clear in the way domestic consumers are familiar with. Messi stores directly calculated how much the shopping cost saved in the settlement interface and made the shopping experience more intimate.

　　 nothing Customer service No comment shopping, "bottom of my mind"

The online shopping people who have been spoiled for many years by the domestic shopping websites have been faced with the shopping interface of overseas department stores. Simple and few reviews, no sales record of the screen, how many domestic consumers call "bottomless".

In the four major department stores, there are no comments or answers to the remaining three department stores except Messi's shopping mall. This is difficult for domestic consumers who are accustomed to making buyers' comments as their important shopping basis. But only 3 models show the product pictures without too many product descriptions, which makes the details of the products presented in English appear even thinner.

On the "55 sea net" forum, consumers who settled overseas said to consumers in China that because foreign official websites were not like Chinese shopping websites, they were selling brands of "cheap" goods, but overseas consumers did not have too many requests for details. They believed that the quality and workmanship of genuine products would not lead to a large number of "detail" pictures on the domestic online shopping platform.

from Shopping habits From the point of view, compared with other department stores, there are comments on Messi department store online shopping interface, and department stores respond to consumers' questions, which is slightly better in shopping experience.

　　 logistics It takes 3 days for 10 days to stock up.

Reporters log on to the four shopping website experience and find that only 33 yuan of international freight is required for shopping through Alipay account. Take an MICHAEL Michael Kors price tag of 1230 yuan on the Messi department store as an example. The settlement shows 33 yuan in international freight and 295.8 yuan in customs duties, and finally buys a genuine coat of MICHAEL Michael Kors as long as the people are 1559 yuan or so. Several other platforms have the same freight rates, and immigration tariffs vary slightly depending on the product category. In contrast, if you login directly to the overseas brand official website of direct mail, you will have to pay international freight at a rate of 200-500 yuan.

The reporter understands that the whole distribution process takes about 10 days, but different platforms have a slightly different time from distribution to delivery. Bloomingdale 's has become the fastest shipping department in 3 days.

Consumers can directly pay in Renminbi when shopping, and exempt from the US excise tax. After shopping, you can track the order logistics information of the purchased goods just like querying Taobao logistics information, and the international distribution process can be tracked.