Experts Remind: Investment In Small Shops Also Need More Than One Mind.

The considerations of investment shops not only include area and cost, but also cover many small details such as hardware configuration, visibility of shops, future management and so on. Only by making a more comprehensive and meticulous assessment of shops can we reduce investment risks and get more investment returns. In addition, as banks tighten business loans, the proportion of shops loans decreased from 6 to 5. Investors should be more cautious when choosing shops.

In recent years, commercial real estate in Shanghai has risen rapidly, becoming one of the hotspots in real estate development. According to the data of the Shanghai Bureau of housing and land resources and the Statistics Bureau of Shanghai, in the past 5 years, the new construction area of commercial business premises in Shanghai has increased from 608 thousand and 500 square meters in 1999 to 2 million 483 thousand and 700 square meters in 2003, and only about 82% in 2003. Under normal circumstances, the rate of return on investment of housing is about 3%-4%, while the rate of return on shops of the same area can reach 6%-10%, and some gold lots can be as high as 15%. Because the investment rate of the shops is higher than that of the general residential investment, investment shops have become one of the focuses of investors.

Take the Han Gang City in Nanjing West Road (Nanzheng tower building) and the cool Plaza in the mall of Yu Garden as an example. The sales area of the former shop is about 30 square meters, and the latter's shop area is about 10 square meters. After the two projects are launched, they become popular choices for large and medium-sized investors, and they are sold out in the short term. However, is it possible that all small businesses with low cost investment can bring high return on investment for investors? If investors do not have a correct understanding of the shops, the lower investment shops will not be able to get a certain return on investment. Instead, they may even face the dilemma of "independent shop".

The investment of shops is different from that of general property investment. The tenants of different formats have different demands on the shops. Take clothing and catering as an example: Generally speaking, a small clothing store has a business area of about 30 square meters, while a small restaurant has an area of 50 square meters. If the pursuit of small area, the shops can bear the format will be quite limited, the flexibility of the shops will be greatly reduced, which will increase the difficulty for the future rental of shops. There is no suitable tenant for the shops, and the rent return is naturally impossible.

At the same time, the internal hardware configuration also has a greater impact on the rental function of shops. The internal hardware configuration of shops refers to the technical contents of water, electricity, gas and sewage discharge. Under the same premise, the rent of the furniture with perfect internal hardware configuration is higher than that of incomplete shops. It is worth mentioning that, because of the particularity of the catering industry, such merchants are more likely to cause pollution, which requires more hardware configuration of shops. Besides the general hardware such as water, electricity and coal, oil distributors and sewage pipes are usually required. In this regard, even if the small shops that meet the needs of the tenant area, if the internal hardware configuration can not meet the requirements of the tenants, investors can only "shop and sigh".

As everyone knows, business The key to success is whether it can effectively attract consumers. This is also true for individual merchants. And the attraction of individual shops. Pedestrian flow The key is whether its visibility is good, whether the location of the shop is blocked by objects such as elevators in the plane and facade, and whether it can be easily seen by consumers. Shops with good visibility are relatively high rents. This is also an important reason for the different prices of shops on the same floor and in different locations. If a small shop with poor visibility is chosen to pursue low-cost investment, consumers may have to bear the pressure of low rent and fail to achieve the expected return on investment in the short term.

From the point of view of investment in shops, no matter what kind of shops we invest, we must not regard the area as the sole investment standard, blindly pursue small area and low cost investment, and ignore other important factors, which will lead investors into the dilemma of "having no rent income".

In order to avoid such a dilemma, more and more investors have shifted their investment direction to shops that are promised by the developer to "rent back". There are obvious differences between after-sale and rental shops and general sales shops. After buying and selling rentals, investors often promise investors that a certain amount of rental rate will be given to investors in a certain period of time. In these years, investors do not have to bear the pressure of business or investment. After sale and rent free shops are usually organized or hired by the developer to manage and manage the shops.

In general Sale Once the shops are sold to investors, the developer will no longer be responsible for the management and management, and the investors themselves will bear the risk of business or investment. This type of management is especially risky for small shops. As mentioned above, the business of small shops itself can be very limited, and with the large number of shops, the difficulty of investment is greatly increased. A simple example: a commercial project with an overall business area of 15 thousand square meters is calculated according to the 30-40 square meters of the business area of each shop. There are about 375-500 shops in the commercial project. Unless the project is a large professional market, it is difficult to introduce the same type of large number of merchants, and the risk of investors will naturally increase. In this regard, the risk of investment after sale is relatively low.