What'S The Secret Of Vitoria'S Most Expensive Annual Show?

Local time December 2nd, 2014, the Vitoria secret (hereinafter referred to as "Victoria") London show was staged as scheduled. The 47 supermodels that kept kissing, the magnificent T platform made by US $20 million, the tickets for 1000 pounds, the bra of 2 million dollars, and the 500 million people were thrill.

This year's "Victoria" annual show at the count's palace in London cost US $20 million, the highest in the US.

This is also the second overseas show held in the history of "Wei Mi" since 1995.

In the choice of location, London finally beat Paris because London was better integrated with "fashion" and "music".

This year's show has been broadcast to 192 countries, with a total of 500 million people watching. In addition to the world's top supermodels, Tyler Swift and Taylor Swift are among the most popular superstars.

One set of underwear named "illusion" is made of 16000 diamonds, rubies and sapphires. It is worth 2 million dollars.

Since 2005, "Wei Mi" has begun to enter the British market. So far, 15 entity shops have been opened. The flagship store is located in New Bond Street, a shopping mall in London.

Every "Wei Mi" represents a grand occasion in the world's underwear industry.

The underwear company, founded in 1977 and has 1000 stores in the United States, is a well deserved leader, with sales of $6 billion 680 million last year.

The annual live show is always the most widely known feature of "Wei Mi".

In the history of "Wei Mi", the first annual budget for the show was only 250 thousand dollars. The models wore the underwear of the people in the The Square Hotel with no lighting effect. Now, tens of millions of dollars in the annual budget, the top models of the world are almost in the flames of jewelry and gold. The only thing that hasn't changed is the angel wings from 1998.

For the lingerie brand, choosing sexy actress as spokesperson or model is the inevitable choice, but one of the secrets of Vitoria's secret success is to abandon sexy actress.

The advertising team of the brand is very picky when choosing models for endorsement. Before its endorsement model, Kate Upton was sexy, but during the endorsement period, it did not promote sales. The reason for that was that the actress was too sexy. It became a threat to the secret female consumer of Vitoria, and had a sense of oppression when shopping.

According to such a market feedback and market

The precise positioning of the brand has opened the actress Angel Alessandra Ambrosio. As a gentle and virtuous character of her wife and mother, she helped the brand build an image and make more.

I feel this brand is very close to me and even feels friendly.

Between sexy and approachable, Vitoria's secret success has been balanced. We have to admit the fact that every woman wants to be the secret girl of Vitoria.

Most people only saw "Wei Mi".

But we did not see the store of "Wei Mi".

In the past "black Friday", the "secret" stores all over the United States were surging, and the stores were filled with a price reduction sign, with an average of less than $30~40 in a piece of underwear.

The luxury of "Wei Mi" shows no inferior to any international brand, but once it goes down, it has more consumers than all the big names because it is cheap.

The price of one hundred or two hundred yuan, this is "Wei Mi"! So, last year you looked at the most expensive models in the world wearing millions of dollars of underwear. Next minute, you can buy a brand name garment from the Internet in the dreamy rest. It only takes tens of dollars.

This is just an annual luxury spring dream full of superstars, celebrities, feathers, gold and jewellery.

This spring dream has created the world's most successful underwear retailing business miracle. Its annual net profit is almost the same as that of general motors.

Behind the miracle is the business strategy that refers directly to the heart. It looks very expensive, but in fact it is not expensive at all.

The secret of Vitoria is that companies are good at using online data to help offline sales companies. This company noticing which products will be used in another channel when they sell well in one channel.

In addition to making good use of big data, the secrets of Vitoria are very good in capturing the hearts of girls and women.