Jumei.Com Shares All The Way To Explore Why It Suffered Heavy Losses.

In December, the chill of winter is coming, and the cold business of jumei.com is becoming stronger and stronger.

From the end of 8 this year to the present, jumei.com's share price has been on the way for more than 3 months. By the eastern time of December 3rd, jumei.com's stock price reached $17.70. It has shrunk over half the market value of its stock price of more than $39 in August, even the first fall in the middle of the market.

What causes jumei.com's share price to suffer a step by step?

According to the US Securities Regulatory Commission's disclosure, it can be seen that after the lifting of the ban, the United States related parties, executives and VC did not sell shares. Accordingly, it was deduced that the decline should be caused by the retail investors and institutions in the two tier market. And the performance of jumei.com from the past half a year can also be seen.

In 2014, it was destined to be the ups and downs of jumei.com, a cosmetics business platform.

In May this year, after 4 years of cultivation, jumei.com was successfully listed in the New York Stock Exchange, and its market value was more than $4 billion. Chen Yu, 30, became the youngest Chinese CEO in the NYSE. For a time, jumei.com quickly succeeded and made rich become a myth in the electricity supplier industry.

However, because cosmetics are always sensitive products, consumers are more concerned about quality and empowerment than other categories. The continuous storm of public opinion, which affected jumei.com's brand naturally, frustrated its share price.

And by September, Ali's listed capital chucks affected jumei.com's share price again. Finally, the disclosure of the latest performance has become the biggest weapon against jumei.com's stock price.

In August, jumei.com's second quarter earnings report showed that its total net revenue in the second quarter was $154 million 400 thousand, an increase of 41.9% compared with the same period last year. Operating profit reached US $21 million 100 thousand, up 7.9% over the same period last year. Net profit was $15 million 400 thousand, an increase of 53.6% over the previous year and a decrease of 7% over the same period. Since then, jumei.com's share price has ended its upward trend.

By the end of November this year, jumei.com's third quarter earnings report showed that its total net revenue in the third quarter was $157 million 700 thousand, an increase of 28% over the same period, increasing by 0 in the 2 quarter, less than analysts expected. Its revenue growth momentum is less than Jingdong, even after Dangdang. In the third quarter, jumei.com's gross profit accounted for 38% of net revenue, less than 43.7% of the same period last year, and gross profit accounted for 22% of total net spanactions, down from 25.9% in the same period last year. Operating profit dropped by 6% compared to the same period last year. The ratio fell by 3%.

Accordingly, as a support Price of stock The core elements of jumei.com's total revenue growth and gross profit margins have declined. After the announcement, jumei.com's stock price dropped 13.09% on that day.

In addition, according to the electricity industry sources, Jumei.com In the 3 quarter of this year, the company began to adjust its business mode, cancel the cosmetics shops on the third party platform, and turn them into self employment. The adjustment of business mode will naturally pay a price. The rate of self payment is commodity value-added tax, which is much higher than the value-added tax of service platform, which is reflected in the earnings report, that is, the growth of net spanactions is slower than the growth of tax spanactions.

At the same time, jumei.com opened the bonded area. Cross-border electricity supplier Business. During the initial preparations for business adjustment and cross-border electricity providers, they did not contribute significantly, which triggered investors' wait-and-see attitude.

One investor told Tencent science and technology that jumei.com's valuation was overestimated, and now it is considered a normal squeeze out of the water, plus the overall stock market as a whole has come to a low point, and the stock price is bound to decline as a result of bad performance.

In the view of analysts, there are some problems that jumei.com can hardly get rid of in the short term.

First, the supply chain of cosmetics business is not perfect; secondly, online shopping cosmetics are more complaints, cosmetics directly on the skin, some consumers are still skeptical about the cosmetics business, and impact consumers' purchasing power; third, the comprehensive platform Ali and Jingdong have a squeeze effect on vertical electricity suppliers such as Ju Mei, and the acquisition of vip.com jumei.com will also become a diversion of jumei.com.