How Do Women'S Clothing Stores Finish 73 Of Business In 80% Days?

The 52 Sunday

There are 52 Sunday in a year, and we all know that there are 104 days in a two-day diary.

Because of the differences between East and West, North and South differences, urban and rural differences, consumption habits and so on, women's clothing stores in every place will have the highest sales performance in a week.

It may be Friday, or Saturday, and Sunday, of course.

In the central and western regions, due to the relatively large number of state-owned enterprises and institutions, private enterprises are relatively few.

Therefore, in the two-day weekend, the average traffic volume can be allocated to two days in the weekend.

In the eastern coastal area, because of the large number of private enterprises, and most of the weekly rest is on Sunday (most of the private enterprises only have a week off for a day), so on Sunday.

It's bigger than usual.

11 statutory holidays

11

They are: New Year's Day 1 days (January 1st), Spring Festival 3 days (New Year's Eve 1, early January and second day), Qingming Festival 1 days, Dragon Boat Festival 1 days, May Day Labor Day 1 days (May 1st), Mid Autumn Festival 1 days, National Day 3 days (October 1st, 2, 3 days).

For the traditional statutory holidays such as new year's day, Spring Festival, May 1 and national day, sales are never sold out. It must be the "core sales day". Only in some places, the consumption habits are different, not necessarily those days.

For example, the Spring Festival, many provinces, three, four line cities, migrant workers, entrepreneurs and so on have returned home, the location of the Spring Festival before the formation of a consumption climax, but on the first day of the Spring Festival, the second day, there is not much business in women's clothing shop.

Because everyone spent the new year at home and did not go out. Only at the beginning of the first month, three, visiting relatives and friends began to visit each other.

The traffic volume has increased again, of course, this can only be regarded as the "peak season".

10 specific days, there are legal holidays, only for "special people", so I classify it as a specific day.

They are in chronological order: February 14th (Western Valentine's day), March 8th (International Labour women's day), April 30th (May 1st day before), mother's Day (May's second week), early July 7 (Chinese Valentine's day), July (teachers' day), (day before National Day), Christmas Eve, Christmas day, Christmas day, and the last day of the new year.

In 10 specific days, 5 specific days are directly related to women.

Among them, Valentine's day in February 14th and the two special day of Chinese Valentine's day in early July are basically 7 of men's and women's sexes. In addition to other gifts, men buy more clothes for women on this day as gifts. In September 10th, teachers' Day was the majority of women in Education Department (too many female teachers were national conditions); March 8th and mother's day were all women's festivals.

What needs special explanation is that in September 10th, teachers' day and March 8th women's day are two festivals. In many places and units, especially women's federations, schools, education and management departments, group buying and selling is particularly vigorous. Shipment may be delivered directly to women's clothing stores or delivered to group buying units one day or two days before festivals.

The consumption of these two festivals is very large.

The remaining 5 specific days, in addition to Christmas Eve and Christmas, 3 special days is also a climax of consumption.

One is the eve of May 1, one is the eve of national day, one is new year's Eve, these 3 days, the major shopping malls in the country have begun the "festival promotion war" on the one or two day before the festival. Some female customers have to spend their time in order to balance shopping and travel during the holidays, and practice has proved that these three days of sales are particularly prominent.

Therefore, it should be treated as a "core sales day".

80/20 rule and 73 days

As we all know, the 80/20 rule was put forward by Pareto, an economist in Italy, in early twentieth Century. The essence is to "seize the key minority and create an important majority". The core idea is to distinguish the primary and secondary factors in deciding many factors of a thing, identify the key factors of "a few but have a decisive effect on the matter", so as to distinguish the secondary factors of "most but less impact on things", and strengthen the management of "key factors".

The 80/20 rule exists widely and profoundly influences many fields such as politics, economy, society and so on.

Specific to a women's clothing shop, is "how to get the greatest benefit and value with the least capital and effort".

It is important to note that the 80/20 rule is the abbreviation for this minority's "imbalance" that determines the majority.

This imbalance is not necessarily 80/20 or 90/10, or 70/30 or 75/25.

There are 365 days in a year. According to the 80/20 rule, 20% in 365 days is exactly 73 days.

There is no doubt that the 73 day is a small number for the whole year, but it plays a decisive role in the annual sale of a women's clothing shop.

These 73 days, if it is a direct store of the company, the commodity department will have to provide sufficient support for the store, and the sales department will send out excellent sales personnel for sale in the store, and the human resources department will mobilize the sales assistant. If these are 73 days, if the distributors' shops (most of them are husband and wife shops), it is necessary to replenish the goods ahead of schedule, so that they can not have a holiday (they can adjust their rest), and they will have to help them in the store. These 73 days are the most challenging time for women's clothing stores in a year, and they need to invest a lot of manpower, material and financial resources.

Maximize the stimulation, tap the sales potential of the store and rush the sales volume up!

A women's clothing company is a general agent of Guangzhou's black and white fashion brand in Zhejiang.

The boss of this company asks that every weekend and holiday company office personnel must go to the various outlets in downtown Hangzhou to help sell and not to ask for leave.

The boss also patrolled the stores in the downtown area. If a store's sales target reached the set goal or the store won the championship in the sales competition, the boss would invite everyone to take a midnight snack to encourage them, and the boss's staff were delighted.

As the boss paid attention to sales and grasped the important selling time, the sales volume of the brand in Zhejiang province was the first in many national distributors all over the country for many years. The single store performance was also ranked number one in the country for many times.

This shows that "core sales day" to the sales of the contribution to the store is very important.

Do you have confidence in the sales managers or bosses who spend 80% days in 73 days?