US Retail Leader Interpretation Of Black Friday

It is agreed that this holiday season has made a good start, with sales surging online and consumer enthusiasm for shopping.

Wal-Mart Stores says Thanksgiving has been one of the busiest days of online sales after some people call it "gray Thursday", next to last Monday's Cyber Monday (Stores). Although traffic has not changed much compared with two years ago, it has brought better performance. Though lower than WAL-MART, retailer Taghit (Target) has also captured its highest single day online sales performance.

Most stores start business earlier than last year, with a view to improving their performance. In the Jordan Crick shopping center near Des Moines, Iowa, including Gap Inc and Abercrombie & Fitch, Randy Randy, the senior general manager of the shopping center, said that although the number of people queuing up at 6 o'clock in the evening was less than that at 8 p.m., it attracted more shoppers to come.

Although we did not know the actual sales of the weekend before the announcement of the National Retail Federation on Sunday, the situation looked pretty good, but some experts cautioned that it is too early to conclude.

Interviewed a number of retail industry leaders to hear their comments on this black Friday.

Taghit chief executive Blaine Connell visited his store in Harlem District in New York on Thursday night and interviewed fortune.

"I am most interested in clients. Shopping What's in the basket? The important thing is that you see people come with goals, and spend time buying lots of planned goods. What we most afraid to see is that there is only one item in the shopping basket or shopping cart. "

　　 You measure holidays Sale What are the criteria for success?

"Not only to see comparable sales data, but also to see the earnings per share data, patronage of physical stores and online stores, the latter and further increase traffic to ensure customers shopping in Taghit and become a repeat customer."

　　 Macy's (Macy 's) CEO Terry Lund Glen introduced customer shopping content and passenger flow trends. :

"So far, people have been attracted by the" big price reduction "activities that attract their eyeballs. There is a lot of information on the Internet, people will search this kind of information online, and then go directly to the big price reduction products.

"Do we have to see whether the passenger traffic will continue to increase? More importantly, whether passenger traffic can really turn into sales performance, not just traffic itself. "

The president of the Toys R Us, Hank Mu Lan, is opening the door at 5 p.m. Thanksgiving Day.

"We opened the door last year, and yesterday, too, the response of consumers was unusually warm." Consumers are "buying different kinds of goods, not just specials."

Although many retailers such as Taghit chose to open the door in the afternoon, GameStop, a video game and entertainment software retailer, did not open until midnight. When asked whether the decision affected sales of the company, Toni Battelle said:

"Our storefront's service level and ample game inventory give us the advantage of being a professional retailer, and it also counteracts the adverse effects of other retailers' early opening."

Keith Herbert, senior vice president of Gap store in North America,

"People tend to buy classic versions of Gap, such as tannins, sweaters, hoodies and so on."

He added, "this year we have stepped up our initiatives", and the new service that allows customers to place orders online in stores has come into operation.

Rating agency Moodie (Moody) retail analyst Charlie Ou Shen:

"If you don't start your business and your opponent opens, it will be a zero sum game. Customers who go to Taghit do not go to WAL-MART, or vice versa. You have to protect your site. "

　　 NDP group chief industry analyst Marshall Cohen :

"Generally speaking, the start of this weekend is good, but this is only the beginning. But businesses are busier than expected. "

"Clothing stores (discounts) are all half off -- they are very strong. This shows that businesses are very concerned about the backlog caused by disappointing results in the third quarter. "

There are more and more consumers for their own use. If people are shopping for their own use, this part of the cost is not part of the holiday budget, which means that the volume of shopping will also increase significantly.

Clegg Johannsen, President of consumer and retail Research Institute Customer Growth Partners:

"The impact of early opening of many businesses is the achievement of sales ahead of schedule, and the shopping situation on Sunday morning is greatly reduced. To a great extent, this has dispelled the early morning shopping scene we saw a few years ago. The shop at 7 in the morning was silent. All these needs have not increased the total demand. "