Where Is The Way Out For China'S "Ole"?

What is called "outlets" is a well-known brand department store that sells "over the season, off shelves and broken codes", because it is "three". It can naturally be discounted or even sold at a low price. Its consumers are very clear about buying famous brands and buying new ladies and gentlemen who are just listed. I have heard the fashion guy in Hongkong say that a brand-new limited edition is coming out, a price in the morning and a price in the afternoon. It is a price to pull a credit card before closing up in the evening. Oteri J, therefore, did not die in the United States for a hundred years, because in that first developed country, there were such large numbers of people who had both economic conditions and brand consumption consciousness, and there were enough consumers who love brands and cheap ones. Up to now, there are not 300 of them.

When the department stores were reduced and the commercial complex got together, the developers locked their eyes on the concept of the outlets. In the absence of brand, homogeneity, and lack of professionalism, both retailers and real estate developers are overtaking the development of OLE. The strong attack of purchasing and Hai Tao also brought greater crisis to China ole.

The ole project developed by the real estate business is more concerned with the promotion of the surrounding property by Ole, which is also the reason for the rapid development of the ole project in various parts of the country. Insiders predict that after the "great leap forward" growth of China's Ole, it will usher in the industry adjustment period in the next 5-10 years, and many non professional ole will fall out, or even the situation of strong alliance.

And unable to get through the supply channel is a fatal problem for the domestic market. Before the opening of orlis, the most difficult part was investment promotion. A brand has 7-10 stores that can only support an OLE shop. The 10-80 brands of international brands can support an orlis shop.

Last year, more than 60% of the 45 international retailers failed to set up shop targets in China. This is mainly due to the difficulties of site selection and the suppression of "three public" consumption. expand Pace.

When ole came all over the country, the international brand was more cautious about ole. Because of the presence of agents, international brands are not fully understood. Chinese Market The development of OLE is more puzzled. Taking agency mode will make them more anxious. However, the agency will maximize its interests. Scarce brand Resources and real estate developers, who are not professionals, can only bear this silently.

Qiao Yu believes that in the next 5-10 years, there will be an ordot shop closing or a major reorganization. It is revealed that the company is currently in contact with some mergers and acquisitions or powerful alliances. Strong alliance can occupy a larger market and grasp more commodity resources. Those who do not take Oteri J as their main business will be affected once sales are in question. Only professional Oteri J enterprises can persist to the end.