Innovative Business Model Of Textile And Clothing In Quanzhou

Several leading enterprises have basically completed the pformation of the supply chain and the pformation of business models.

In the case of a slight drop in turnover, the profit of the company has risen to 248 million yuan, and Anta has achieved double growth in turnover and profit exceeding 20%, and has signed a contract with the gymnastics management center of the State General Administration of sport.

"Big shops" are swagger, and the "small screen" is also thrived.

When e-commerce opens up a new chapter of "micro shopping", Quanzhou textile shoes and clothing enterprises have taken the lead in testing water.

The "App test system" is launched by the powerful man's men's clothing, which helps consumers quickly locate their dress styles and give collocation recommendations. Jinyuan women's clothing is first settled in the "Tencent micro shopping" public account, locking the young consumers of mobile Internet.

More and more traditional enterprises are perfecting their marketing channels through micro shopping and APP applications to optimize the consumer experience.

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The biggest competitor is not the industry's competitors, but the times.

Now mobile

Consumer psychology and habits are changing and market demand is changing.

How to adjust itself to meet the requirements of the mobile Internet era is a must for enterprises to consider. The key point is to take consumer demand as the guide, not just to make the inventory clear.

Hu Chengchu, vice president of Li Lang group.

Fujian

Zhou Shaoxiong, chairman of industrial Limited by Share Ltd, said that in the current network age, enterprises must consider the question of "adhering to brand positioning or creating new business models".

In the process of adjusting the brand development mode and path, enterprises should also consider whether the allocation of human resources is compatible with the changes in the whole brand adjustment and service form.

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Similar to Nike, Adidas's thinking of Chinese owners also have, but unfortunately not in sports goods circles.

Wang Liangxing, chief executive of Lon Lang, told our reporter that clothing should become a part of life style in the future. Besides clothes, there should be coffee, ceramics, lamps, vases and all kinds of artworks in the future clothing stores. Consumers can enjoy their shopping experience gradually.

The original stores and retail can be used as a social platform to do, which is almost enlightening for local sports brands.

In the past few years, local sports brands are almost all wholesale business models of "CCTV advertising + ordering society", with the same business models and similar products, and the whole industry has been declining across the board.

Adidas has opened three women's stores, which are run by Adidas itself. Zhang Qing said that this mode can not blossom everywhere, and local brands still do not have the strength to follow suit.

Independent women's stores require stores to have enough products and styles. Ma Gang said that a woman's store with 100 square meters should have about 100 products.

Secondly, in the first tier cities such as North Shanghai and Guangzhou, opening up female stores, taking into account the cost of rents and other costs, to be sustainable, the Ping efficiency must be high, Zhang Qing said, from the rate of increase, the retail price of local brands is about 3 times the cost price, but the pnational brand reaches 6 times.

Zhang Qing believes that local brands may not be able to open women's stores in first tier cities, but the cost of the two or three tier cities is relatively low and can be tried.

In addition, for local brands, women's sports products and services are further refined, which is easier and more feasible than the pformation of channels.

Zhang Qing said that compared with men, most women are running light sports, and have unique requirements for the materials and styles of sports goods.

Nike, a special edition of Nike Tight of the Moment x Jordan Sneaker Tight, opened in the new women's experience store in Shanghai, deals with the hand drawn sketches of Air Jordan Air in an artistic way to cater to the needs of female consumers.