Quanzhou Textile And Garment Industry Is Original.

After years of cultivation, Quanzhou has become a famous city of leisure clothing in China. It has formed a complete textile and apparel industry chain covering various fields such as spinning and weaving, dyeing and finishing, garment processing, accessories production and marketing.

In the list of the top 500 Chinese textile and garment enterprises released in October this year, seven local wolves, Xinhua, Haitian, nine Mu Wang, Xiang Xing, Longfeng, Feng Zhu, Xincheng, Xingtai and many other local textile and garment enterprises in Quanzhou are on the list.

Relying on the strong foundation of textile industry cluster, Quanzhou's apparel fabrics have become an important force in the domestic market.

The maritime Silk Road international brand exposition, the Quanzhou Textile Industry Exhibition Group has a large scale, and the leading brands such as seven wolves, dragons, aondon, nine dragons, and the great are gathered.

As the earliest pilot cluster in the industry, Quanzhou fabric development has always been at the forefront of the industry.

Today, Quanzhou has become a high-end product gathering place with brand added value and technology added value.

"Improving the added value of products and realizing the development model of green economy has become the pformation direction of many textile face excipients enterprises."

Shi Zhengzhi, Secretary General of Quanzhou textile and Garment Association, told the business daily reporter that the fabric of Quanzhou is strong in fashion and high in science and technology. Some enterprises continue to promote new products, and also put more fashion elements into the display of accessories.

In recent years, Quanzhou enterprises have been actively linking up with textile and garment colleges such as Xi'an Polytechnic University and Tianjin University of Technology, and promoted the development of fabrics with the mode of "industry university research cooperation". They have been leading the same trade level in terms of fashion and technology. Among them, three categories of knitted, woven and interwoven fabrics are at the leading level in the country, and many high-quality fabrics such as cotton, high density, high density and blended fabrics occupy the leading position in China. Recently, a variety of new ecological, environmental protection and low carbon new fabrics, such as mulberry silk, Tencel, breathable and moisture permeable functional fabrics, ultra-thin and high-density fabrics, have been recognized by the market.

It is learnt that the fabric not only keeps the traditional advantages of Quanzhou's textile function and fashion, but also has originality in the application of new materials and technological innovation. It fully reflects the awareness and leading consciousness of local enterprises in the trend of fashion.

Introduce international designers, take the initiative to integrate the international elements, go abroad to pick up the classics, and set up R & D centers abroad.

Over the past few decades, Fujian style clothing has been able to flourish and become an important genre of China's garment industry.

In fact, many brands in Quanzhou have been on the road of internationalization.

On this brand exposition, the local clothing brand displays the charm of originality all over the world, and the exquisite design of the East meets the West has made the fashion world both at home and abroad amazing.

Many exhibitors said that they aimed to explore the resources of foreign businessmen and launch new textile fabrics catering to foreign markets and develop new customer groups.

If brand is soft power, the technology to decide quality is hard power.

In recent years, Quanzhou textile and textile enterprises have speeded up their pformation and upgrading. They have invested a lot of money, or imported advanced equipment, or strengthened product research and development, and released "excess capacity" by "going out" to seek new growth points.

On the one hand, the group participates in various large-scale exhibitions in China, attaches importance to exploring foreign merchants resources, and introduces new textile fabrics catering to foreign markets; on the other hand, a group of powerful enterprises adjust their product structure in a timely manner, focus on high-end, high value-added products, go out of the Southeast Asian market, and go to Europe and the United States and other high-end markets to participate in the exhibition to develop high-end customer groups.

Behind the seemingly bloodshed "market killing", Quanzhou textile and apparel also played a "turning around" in the field of retail pformation.

When the industry entered the cold winter, the Quanzhou apparel group chose to shift from "brand wholesale" to "brand retail".

Several leading enterprises have basically completed the pformation of the supply chain and the pformation of business models.

In the case of a slight drop in turnover, the profit of the company has risen to 248 million yuan, and Anta has achieved double growth in turnover and profit exceeding 20%, and has signed a contract with the gymnastics management center of the State General Administration of sport.

"Big shops" are swagger, and the "small screen" is also thrived.

When e-commerce opens up a new chapter of "micro shopping", Quanzhou textile shoes and clothing enterprises have taken the lead in testing water.

The "App test system" is launched by the powerful man's men's clothing, which helps consumers quickly locate their dress styles and give collocation recommendations. Jinyuan women's clothing is first settled in the "Tencent micro shopping" public account, locking the young consumers of mobile Internet.

More and more traditional enterprises are perfecting their marketing channels through micro shopping and APP applications to optimize the consumer experience.

"The biggest competitor of enterprises is not the competitors of the industry, but the times.

Now in the mobile Internet era, consumer psychology and habits are changing, and market demand is changing.

How to adjust itself to meet the requirements of the mobile Internet era is a must for enterprises to consider. The key point is to take consumer demand as the guide, not just to make the inventory clear.

Hu Chengchu, vice president of Li Lang group.

Zhou Shaoxiong, chairman of Fujian seven wolves industrial Limited by Share Ltd, said that in the current network age, enterprises must consider the question of "adhering to brand positioning or creating new business models".

In the process of adjusting the brand development mode and path, enterprises should also consider whether the allocation of human resources is compatible with the changes in the whole brand adjustment and service form.