The Rule Of Luxury Consumption: Preventing Luxury From Saving

Referring to whether the luxury tax is levied at home, Sharon Yeung told reporters after thinking, "to levy a tax, we need to let the masses understand the ultimate purpose of this tax. As far as I know, luxury tax has always been misunderstood since it was put forward.

She believes that ordinary people support most of the Levy of luxury consumption tax, because they have achieved certain psychological balance. Of course, in the recognition of the rich class, if we no longer focus on the "big pot" social form, a wealthy person will certainly contribute much more to the social form than a poor person.

"If we say" robbing the rich and helping the poor ", it will be unfair to some extent. The wealth of some rich people is also exchanged for their own hard work. Sharon Yeung said.

So, taxation The goal is not "revolution", not "money for the rich". Those who have no money to pay taxes should not be complacent. If the vast majority of citizens are paying Luxury goods Tax, is it not the successful realization of the goal of common prosperity advocated by our country?

It is worth mentioning that in the United States, the disapproval of luxury taxation is not just about millionaires but ordinary people. In the 90 era of the last century, the United States Congress had introduced cruise ships, personal airplanes, and precious stones. Leather and fur Luxury goods such as luxury goods are levied, but it is found that the results are very different from those expected in advance. The disapproves are not the rich, but the luxuries. Because of the need to reduce damage, luxury Brand Company began to reduce staff. Most of the staff in these industries belong to the object of financial assistance. Finally, the US Congress had to eliminate the luxury tax.

"But in China, the luxury tax will not cause a great negative impact on the luxury market." Lin Dan, a luxury industry researcher, believes that luxury goods and their consumption are mainly from high-end spanportation, gold and silver jewels, high-end cosmetics, Ultra Hotel and so on. China's consumption tax is only a tax on yachts, golf clubs and services, and high-end watches, so it will not create pressure on mainstream luxury goods.

As a jeweler said, from experience, many people will never buy a ring necklace because of the rising gold price. Buying or selling is a characteristic of high-end consumer goods. Therefore, where the national economic income increases rapidly, where luxury goods are consumed quickly. This is the rule of luxury consumption.

At the same time, the China brand strategy institute thinks that the luxury market in China is about 18 percentage points higher each year, and is the fastest rate in the world. In 2005, the volume of luxury brands in the world was US $60 billion, of which China had a market of US $2 billion 760 million, accounting for 4.6 percentage points. According to the report of Ernst & young, one of the world's four largest accounting firms, the annual sales volume of China's luxury goods market is $about 2000000000 so far.

The main consumer of luxury goods is the middle class. According to the latest research data from the China brand strategy society, 78 million people in China are making a lot of excitement about luxury goods. So there is no indication that China's luxury market is showing signs of diminishing.

"Luxury shows the existence of riches and honour." The China brand strategy society says that luxury tax can curb luxury consumption, and the hope of preventing excessive extravagance is very small.