Tongzhou Wanda Came To Beijing To Start Roosevelt Square.

Tongzhou's first large-scale commercial real estate project, Jing Tong Roosevelt square, even though it was first established, failed to withstand the menacing of Tongzhou Wanda Plaza. Reporters yesterday investigated two shopping malls found that the same period, the latter is dozens of times the former passenger flow. Business Analysis Institute of North business analysis, generally speaking, shopping malls have at least three years of incubation period, it seems that Jing Tong Roosevelt square adjustment time is abundant, but at present is Tongzhou commercial real estate projects blowout period, shopping malls adjustment pace is imminent.

　　 Passenger flow difference Dozens of times

Yesterday, the reporters were divided into two parts. At 14-16, they visited Roosevelt square and Tongzhou Wanda Plaza respectively. Taking 20 minutes of statistics as an example, the traffic volume of two shopping centers was calculated separately: the passenger flow volume of Roosevelt Plaza in Jing Tong was less than 20, and the number of Wanda Plaza in Tongzhou was over 100. At the same time, the Beijing Commercial Daily reporter roughly counted that there were only a hundred customers in the shopping center of Roosevelt Plaza in Beijing. There were thousands of people in Tongzhou Wanda Plaza, or even a pedestrian street.

The gap between passenger flow is also obvious. Although in the stage of investment promotion, Jing Tong Roosevelt square has taken into account the brand names of competitors, making differentiated investment, and taking 70% of the children and catering formats as the main force. At the beginning of the opening ceremony, children's format also attracted many families to come. But yesterday, there were only a few guests in the three levels of children's business. In contrast, the two tier children's format of Wanda Plaza in Tongzhou is quite popular. Wanda Plaza's self run project, Wanda Baby King, has been in full swing since its opening.

Reporters yesterday tried to interview Roosevelt, director of Beijing Tong square, but did not receive a response.

　　 The first advantage vanishes.

Backed by Li Jiacheng, the richest man in Hongkong, but Jing Tong Roosevelt square Before the opening ceremony, it was rather low-key, even in order to have a good harvest in front of Wanda Plaza. On the first day of the opening of Roosevelt Plaza in Beijing, the Beijing Commercial Daily reporter saw that the road was not paved before the shopping mall door, and only about 70% of the clothing brands entered the shopping mall began to open. Many restaurants were still being renovated. Before the door, the hardware facilities such as shopping malls, parking areas and other rest areas have not been completed.

However, Beijing Roosevelt square still seems to underestimate Wanda Plaza's lethality.

At present, Jing Tong Roosevelt square has been in the shop decoration state of Adidas Trifolium shop and Apple store in addition to H&M, C&A, and Jiangnan, Burger King and other clothing catering brands. Tongzhou Wanda Plaza has more than 200 brands of clothing, experience and catering at home and abroad. Among them, ZARA, TOMMY HILFIGER, and so on were first settled in Tongzhou. Among them, seven brands entered Beijing for the first time. Wanda studios, big singer KTV, Wanda Baby King Park, Yonghui boutique supermarket and other main stores also appeared.

In the industry view, the location conditions of the two are not exactly the same. Jing Tong Roosevelt square is located along the subway line of the eight lines of Tongzhou, but located in the Beiyuan business district, near the metro line and the traffic hub of Wanda Plaza, the location advantage is even more prominent.

Data show that the daily average passenger volume of the subway line has reached 300 thousand passengers, and Beiyuan station is the highest passenger station.

　　 Future pressure Increase or decrease

The reporter interviewed a brand worker in Beijing Roosevelt square. According to the source, the opening ceremony was not bad, especially at the peak of the meal peak, but after the opening of Wanda Plaza, the passenger flow in the shop decreased significantly.

A shopping center in Beijing's core business district has revealed that there are 70 thousand -8 passengers and 10 million 120 thousand weekends. Prior to this, Tongzhou Wanda Plaza opened on the first day with a total of 400 thousand passengers.

For two shopping centers, the Beijing Commercial Daily reporter interviewed the local consumers in Tongzhou District. A consumer said, "Jing Tong Roosevelt square is the first shopping center in Tongzhou District. Before the opening, it was very much looked forward to, but after the opening, it was somewhat disappointed. The clothing brand introduced was not very well-known, only the catering brand was more attractive. Wanda Plaza is more like an urban shopping mall at the same level.

Although it has just opened, it may not be enough to leave the market for Jing Tong Roosevelt square. North Business Analysis Institute believes that in the face of Tongzhou Wanda Plaza, and next year is expected to open third shopping centers in Tongzhou Huayuan good world, Jing Tong Roosevelt Plaza will be more operational pressure.

It is understood that the Tongzhou Hualian BHG began a significant adjustment of its format from the end of last year, and introduced the brand of seabed fishing and other catering brands. After adjustment, the proportion of catering and children's formats will reach nearly 70%.