Closing Stores, Layoffs, Big Shopping Mode Survival Difficult

As one of the three largest retailers in the world, Tesco has been stationed in China since 2004. It takes China as one of the most important markets. It plans to invest about 40000000000 yuan in 5 years, add 50 shopping malls and 30 shopping centers, and increase sales in China by 3 times.

However, Tesco, which is not acclimatized, has been in a loss for a long time. Its profit is hopeless and will be withdrawn from the Chinese market step by step.

As domestic

Since its entry into the Chinese market in 1995, Carrefour has been the top leader in the list of foreign retailers. It has become the only profitable foreign retail enterprise to enter the Chinese market at that time.

Bai Ming, deputy director and researcher of the international market research department of the Research Institute, told an international business daily reporter that WAL-MART, Carrefour and other pnational retail giants were stationed in the Chinese market earlier. With the improvement of their living standards, their marketing models and products are competitive and have come for a long time.

Growth period.

"But any boom period is not sustainable but phased.

With the continuous development of China's local brand market and increasing competitiveness, these multinational companies have weakened their strength. "

Bai Ming pointed out.

Admittedly, there are some objective factors for pnational retail giants to frequent "shop closing tides".

In recent years, the hypermarket model is going through the cold winter.

Taking the Chinese market as an example, the growth rate of the top 100 enterprises in 2013 was only 7.6%, the lowest in 15 years.

This year, we are expected to hovering around 5%.

On the other hand, the total number of foreign retail outlets in 2013 was 31 (excluding home appliances and electrical appliances). Compared with the statistics of the previous year, the number of foreign-funded stores has closed to 18 stores, and the number of Customs stores has increased by 72.2% over the same period last year.

Industry analysts pointed out that the development of the hypermarket model in China's second tier cities has been difficult. The three or four tier cities are still viable, but whether they are suitable for the existence of WAL-MART, Carrefour and other multinational hypermarkets, and whether their time, energy and financial resources can be obtained corresponding market returns is still unknown.