Chengdu's Retail Chain Is Heading For The Shuffle Stage?

The shop owner suddenly closed the shop. The notice outside the shop said, "because of the overall strategic adjustment of our company, after careful study, we decided to suspend business from November 26th. The original customers who handled the shopping cards in our supermarket will go to the supermarket service center before going to the supermarket to take out the card procedures or go to other 18 stores in Chengdu for normal use."

In addition, in November 29th, Ren Ren Yue closed the shinguang Hua Dian, causing an uproar in the consumers and the industry. In fact, the closure of Chengdu's famous chain supermarkets is no longer a case: in June 2013, the New Mart store was closed, and Zhongtian store closed in November of the same year.

　　 Suddenly closed chain retail strategy adjustment

On the same day, people gathered at many shops and consumers. Some consumers told reporters that the notice went to the service center before going out of business to take out the card procedures. Now it has suddenly closed, and there has been no notice in advance. How do we retire, and many businessmen who are eager to recover the payment are suffering. In addition, the reporter was informed that, because of the harmonization of people's enjoyment in the earlier stage, the Huayu property was found to be a pleasure. Guan Dian In the early morning, many property owners blocked the staff passageway and no other people went in. A crowd told reporters.

Huayu property said that people did not discuss with the shop unilaterally, and did not fulfill the contract stipulations. Reporters on the same day the first time to contact people happy people, Nan shop customer service supervisor Ms. Zhou, the other side is inconvenient to accept the interview on the grounds of refusing the reporter's request.

As a matter of fact, as early as October 28th, when people released the third quarter financial report, it has already indicated that Chengdu stores will be closed. According to the results of the report, people's happiness company's business income declined 3.13% to 3 billion yuan in the third quarter of this year, and according to relevant statistics, from January to October this year, people's happiness has closed 11 stores nationwide.

In addition, the reporter has learned that the south people's shop, because of poor location, has not been improving for two years, and has suffered serious losses for a long time. At present, the monthly loss is more than 1 million yuan, and closing the shop is also aimed at opening a new shop with a better address, so as to conform to the trend of the industry and transform to the community supermarket.

　　 Open shop blindly Retail brands need to be cautious.

In the face of the adjustment of large famous supermarkets, how can the industry see? Ran Lichun, President of the Sichuan provincial chain business association, said in an interview: "if we look at the current situation alone, the industry has not yet done a big reshuffle. Now, closing down and shutting down business is the price the brand pays for its blind shop and regional distribution.

Ran Li Chun believes that in the past two years, many businesses have been turned off by good many people and people's happiness, and it is hasty to assume that the retail industry is "shuffling" is not accurate. "If it is now in the retail trade" shuffle "stage, there will not be only two brands, but at present, the" shuffle "prelude, I believe more brands will be acquired and merged in the future, there will be more stores closing, until the survival of the fittest to only a few big brands to divide the market. Ran Li Chun thinks, "that is inevitable. At least half of the retail supermarkets in Chengdu are unreasonable at present. After a new round of integration and reorganization, they will inevitably turn off a lot of brands. Now the brand is suffering, because they are crazy."

As for the reasons why some brands have been closed down in recent years, ran Li Chun said that it was because the brand was "taking its own fruit". "A few years ago, the market competition was relatively small. These retail brands started shop in Chengdu crazily, befitting the distribution sites, and the locations were not suitable. People's south road is well known as technology street, and supermarkets are mainly faced with community residents. This spot is obviously not matched with the business district, so domestic brands are immature. You see, KFC, McDonald's, people will never open shop blindly. After a series of surveys, they are safely opened again, so you rarely hear KFC and McDonald's close.

However, some observers believe that the main reason for the closing of the shop is probably due to its own management and the impact of Raffles square. Raffles is not only large, but also a business manager from Kade commercial in Singapore. Its products and services are more distinctive. Especially, many goods from supermarkets attract overseas high-income consumer groups.