Liu Qiangdong: It'S More Valuable And More Fun To Be Ordinary People.

At the press conference after the successful listing of Jingdong, he said with emotion: "to tell the truth, my character is very simple, and I will be positioned myself as a cock. I am from the countryside. I want to live in a big stall for dinner. I don't want to be a special person. If that happens, I will be unhappy." I don't want to be a hero. I think it's more valuable and more fun to be an ordinary person.

In fact, he can no longer be an ordinary person. However, since last year's American study in the first half of the year, his work and life have changed a lot. In life, he reaped love, and at work, he was no longer as close as he used to be, but away from the daily management of Jingdong.

This year, in addition to the busy schedule of listing roadshows, Liu Qiangdong, who had been listed after the accident, broke his back and rested for several months. He did not go to work until November 3rd when he was the only Internet representative to attend the forum hosted by Premier Li Keqiang.

Of course, he often participates in the early meetings of the Jingdong. However, because the company is big, the 8:30 will arrive early 8:20, and he will meet with the executives directly.

Shortly after the successful listing of Jingdong, Liu Qiangdong divided the whole group. The Jingdong fission became the four major business divisions of Jingdong mall group, Jingdong financial group, rap network and overseas business unit. Each business department has independent human property allocation and independent operation. In addition, Liu Qiangdong also told Chinese entrepreneurs that Jingdong will also set up a subsidiary of "hardware + technology services" as the main business.

Liu Qiangdong has been equipped with several highly capable leaders for his Jingdong group. Most of them have been inspired by Liu Qiangdong and have joined Jingdong in recent years. "I spend more than 95% of my time on the team, looking for the most suitable person, communicating with the team, and the remaining 5% of the time is spent on the company's strategy."

In addition to the exceptionally low-key Jingdong financial group CEO Chen Shengqiang, who joined the Jingdong in April 2007 and was regarded as "old Jingdong", several other leaders were Liu Qiangdong's foreign aid in recent years. Among them, Jingdong mall CEO Shen Haoyu joined in July 2011. Even so, he joined the Jingdong earlier. Huang Xuande, who was the leader of the pat Network, joined Jingdong in June 2012. Jingdong group CFO joined in September 2013. Xu Xinquan, director of the overseas affairs division of Jingdong, did not join the fire until March 31st this year.

These executives have strong adaptability and learning ability. They often do not do the same work before joining Jingdong. For example, Shen Haoyu was responsible for online search advertising sales business before Baidu, but Jingdong was responsible for the supply chain management business of warehousing and distribution logistics.

Ying Ying Chun, a listed company in the investment bank before Jingdong, is an outsider of the electricity supplier. But she is very desperate. She sends an email to her at three a.m. and often receives a reply in 15 minutes. In 2013, her Jingdong open platform (POP) grew rapidly, and was praised by Liu Qiangdong and won the outstanding Presidential Award of that year. This year, Liu Qiangdong pressed her new heavy burden on her to make a positive competition with Taobao.

Before joining Jingdong, Xu Xinquan served as CMO and CSO in HUAWEI consumer business group, and was responsible for opening up overseas markets after Jingdong. Xu Xinquan disclosed that before joining the Jingdong, he talked with Liu Qiangdong for several months, not talking about treatment, but about the future development of Jingdong and electronic business. It was Liu Qiangdong's kind of "entrepreneur's strategic vision" that finally touched him and decided to join Jingdong.

In 2004, Jingdong, which entered the electricity supplier industry, obviously had less time than the Alibaba that started in 1999. It can train senior managers with a large number of CXO levels. Liu Qiangdong had no choice but to adopt the method of introducing top management from outside. However, this does not mean that he neglected the cultivation of the backbone and backbone of the company.

"The most correct thing for Jingdong to do is to start the project in 2007 after being invested. Before many people said that self built logistics is very important for Jingdong, but I think the management of Pearson plan is more important. The Jingdong will comprehensively evaluate the applicant's potential and potential through the written examination, interview and assessment procedures from the fresh graduates of the University. The selected graduating students can join Jingdong's "management plan". After Guan Peisheng's formal entry, the Jingdong will provide everyone with comprehensive development plans, including rotation, customized training, team activities and development opportunities of all departments, and the excellent managers of the company as tutors. Liu Qiangdong himself will take the time to fully communicate with Guan Pei students. After three years and four years of training, including "Hawk", "spreading wings", "fighting" and "soaring", these graduating students will be trained by Jingdong to become managers with strong values and strong professional abilities. JD.COM A higher level talent pool will continue to develop.

Over the past seven years, Jingdong has trained 337 students in the various departments and posts of Jingdong. At present, Guan Peisheng's retention rate is close to 90%, and has become a company. Talent echelon An important part of construction.

In charge of the Jingdong, a human intensive company that has increased 12000 employees in a quarter, Liu Qiangdong believes that the key to maintaining the company's future growth is people and values. Inside the Jingdong, he has spared no effort to instilling a value: Jingdong is a low cost, high efficiency, user focused experience company, and the three are equally important. "Our comprehensive cost rate has reached 10.3%, and the lowest 16%-17% of other companies is also. What Jingdong wants to do is not only to lower prices but also to make money. This is very similar to Amazon's founder and CEO Bezos. Two people do not value the data in the financial statements, and more often rely on commercial intuition and user value to make decisions.

It was not until after the listing that Liu Qiangdong finally figured out the difference between American Accounting Standards (GAAP) and non US accounting standards (NON-GAAP), but he did not care much about it. "Before listing, I told investors clearly that in the case of financial safety, we will still focus on the rapid development of the company, rather than one-sided pursuit of profits. Besides, our cash flow is very healthy. He thought, "when someone sells a commodity for 1000 yuan, we can make money by selling 800 yuan, so that we can have core competitiveness."

He looks at the rapid development of life in recent years. service market It depends on intuition. "I think an electric business can develop, the key is that it can bring value. I also ordered meals on the public comment and the US group. If they do not have one day, I will feel inconvenient, and such a company will be valuable. He felt that he had been in business for so many years. He regretted that he was still not aggressive enough. He was too timid to have the layout of group buying and life service business as early as possible. "The life service market is very large. We can't do the first thing now, but we should also be able to provide this service because it is valuable. The market is changing and technology is developing. Maybe someday we will find a new starting point. "