Textile Enterprises Fight For Domestic Business Opportunities Due To Insufficient External Demand

Facing overseas

The reality of weak demand is that many light industrial products export enterprises choose to open up the domestic market in order to cope with the crisis.

At the 112nd Canton Fair, exhibitors said that with the improvement of domestic consumers' living standards and the gradual maturity of market development, the potential of domestic market is gradually increasing.

Facing the grim situation of sluggish external demand, foreign trade enterprises are also trying every means to find a way out.

In the 112nd Canton Fair, apart from R & D, innovation, brand and other "tricks", opening up the domestic market has become the most effective way for enterprises to cope with crises.

Domestic and foreign trade goes hand in hand.

In the past, due to the cost and price reasons, the middle and high end line Holdings Limited mainly depends on export sales, and now the domestic market has occupied 30% of the total sales volume.

"Domestic trade and foreign trade" two legs "walk together, resist all kinds of risk ability to enhance."

As the largest exporters of sprayers, the general manager of the city holding limited described the thinking of domestic and foreign markets. "Doing the domestic market is not just because of the resistance to foreign sales, but also because of the improvement of domestic consumers' living standards and the gradual maturity of the market.

What we need to do is to increase the research and development of products, increase the added value, and work hard in practice.

Lu Min, general manager of Shanghai Chang ran import and Export Co., Ltd. has similar views. "I believe that for foreign trade enterprises, the domestic and international markets should be" half open ".

Chinese mainland is the largest market in the world. If we can not take a foothold in this market, we can see that there are certain defects in the marketing of enterprises.

Facing the international market downturn, foreign trade enterprises want to find a suitable opportunity to enter the domestic market.

Substantive operation is difficult

Although the prospect of the domestic market is broad, it is customary for us to do it.

For export enterprises in foreign trade business, how to open the way to the domestic market is a difficult problem.

Take the toy industry as an example, at present, the domestic toy sales channels have been separated from department stores, and more stores have been chosen.

But this mode often needs to invest a lot of money, which has become a puzzle for foreign trade enterprises to sell domestically.

A few years ago, we started looking for domestic partners, but "because foreign trade has been done before, it is not easy to find it, so we can not lower the standard."

It is very important to choose pointcuts. We have selected several quality enterprise cooperation for home decoration.

Focus on products to adapt to the innovation of the domestic market, draw distance, have advantages.

At the same time, we should pay attention to the protection of intellectual property rights such as trademarks and patents.

The pformation of pain has been experienced by many foreign trade enterprises on the way of domestic sales.

For example, a long time to pay money, the wrong terms of the supermarket, and so on, "buy experience" is also a lot.

At the Canton Fair, many enterprises lamented that the way of trading, rules, channels and patent protection of domestic trade were all the thresholds for export enterprises.

"Bad luck."

A person in charge of exhibitors described the situation in this way.

If the environment is not good, the trade risk will also increase.

Barriers.

However, he even regretted that the domestic market should be launched a few years ago. "Now there are many foreign trade enterprises with difficulty in running, and there are many enterprises that want to sell domestically, so the competition will not be small."