Textile And Apparel Industry Performance Is Mostly Lower Than Expected.

along with

The three quarterly announces of the industry, in addition to the relatively stable brand performance of men's clothing, home textiles and leisure

Most of the other segments are below market expectations.

And the inventory problem that plagued enterprises for many years is still a big "heart disease" that the industry can hardly alleviate in the short term.

In order to survive in the fierce market competition, many textile and garment enterprises have been pformed, and began to counter the trend of "breaking through".

Men's steady home textiles and casual wear performance report

Three quarterly reports show that the performance of local men's clothing brands, including seven wolves and news birds, is in line with expectations, while the performance of card slave road is slightly better than expected.

During the reporting period, the seven wolves achieved a revenue of 2 billion 513 million yuan, an increase of 19.71% over the same period last year, achieving a net profit of 402 million yuan, an increase of 39.30% over the previous year. The reported bird earned 1 billion 714 million yuan, an increase of 28.77% over the same period last year, achieving a net profit of 341 million yuan, an increase of 36.78% over the same period last year.

The revenue and net profit of card slave road were 395 million yuan and 93 million 330 thousand yuan respectively, up 38.27% and 61.78% respectively over the same period.

For profit growth, men's clothing brands mostly benefit from the company's revenue growth.

Seven wolves said the main reason is the company's sales growth, cost effective control.

And the news birds said, mainly because the company's operating income increased, economies of scale showed that the emergence of multi brand business turning point.

Card slave road says, profit from company income increases, total profit increases.

Shi Hongmei, an analyst with Orient Securities and textile and garment industry, believes that the brand men's risk pfer ability is strong. At present, the management and cultural precipitation of Fujian menswear enterprises have entered a stable period, and their advantages have been gradually highlighted. While the local men's wear brands have been significantly improved in terms of commodity structure, design and quality and popularity, so the overall performance has grown against the trend in the downturn of the clothing industry.

Different from men's wear, the casual wear performance report has a red light.

The three quarterly report of Semir costumes showed that the net profit of shareholders belonging to listed companies in the first three quarters of the company was 474 million yuan, a decrease of 41% compared with the same period last year. The net profit of the first three quarters of the United States was 752 million yuan, a slight increase of 0.85% over the same period, but the net profit of the single quarter in the three quarter decreased by 13.4%.

At the same time, the home textile industry also felt the obvious cold meaning.

The three quarterly report released by "the three giants of home textile industry" shows that net profit has increased by only 1.47% from Roley's home textiles except for 23.96% growth of fuanna.

Industry analysts believe that the macroeconomic slowdown is one of the important reasons for the cold of casual wear and home textiles industry. In addition, the sinking of international brand channels and the impact of online shopping have also created pressure on the industry.

Inventory difficult to clean high inventory into the industry pain

Three quarterly data show that the United States stock has reached 2 billion 199 million yuan, Semir clothing inventories increased 31.28% compared with the beginning of the year; the final inventory balance of Meng Jie home textiles was 528 million yuan, an increase of 37.51% over the beginning of the period; the balance of the final inventory of the home textile end was 684 million yuan, an increase of 32.35% over the beginning of the period.

Inventory problems have already begun to affect business operations.

In the announcement, Semir said that the company's stock increased, and the corresponding increase in stock price declines increased, resulting in a decline in performance. The US state said it had to improve the quality of new store development, speed up the turnover of inventory, and maintain a good level of cash flow, and strive to improve its performance gradually.

In fact, the inventory problem of textile and apparel industry has existed for a long time, especially in the field of sports and leisure wear.

In the past few years, domestic garment enterprises have made explosive growth, and the strong demand power from scratch has led some enterprises to blindly produce, resulting in overcapacity and overstock.

At the same time, "along with the continuous increase of domestic production and labor costs, the industry as a whole is lack of innovation, and the homogenization of products is serious, which has become the main reason for increasing inventory in the apparel industry."

Wu Ziheng, a veteran retail observer, said that many brands in foreign countries are designed and produced in the weekly cycle.

In China, orders will be held only once a quarter, and the number of orders will inevitably increase.

In addition, the weakness of terminal demand also makes inventory difficult.

According to the survey of China National Business Information Center, during the Mid Autumn Festival and National Day golden week in 2012, there were hundreds of large enterprises in China.

Retail sales grew by 8.49% over the same period last year, the first time the sales volume of 11 golden week was below 10% in recent years.

Demand growth, spinning and weaving enterprises "snow and spring"

Xia Lingmin, vice chairman of the China Textile Industry Federation, pointed out that the general trend of demand growth will not change in the domestic market or the international market. Although the economic cycle will affect the consumption of products, the overall demand will gradually improve as the economy improves, and the domestic textile and garment enterprises should maintain confidence.

In fact, under the situation of low demand, high cost, pfer of orders and difficulties in the survival of small and medium-sized enterprises, many enterprises have consciously embarked on the path of upgrading and upgrading the efficiency of resource allocation.

According to Xu Yingxin, executive vice president of the textile industry branch of the China Council for the promotion of international trade, the Tianhong Textile Group has expanded to Vietnam to build factories; Ningxia's cashmere industry has also established a cotton mill in the United Kingdom; the application of Shandong Ruyi group's acquisition of 80% stake in the Australian cotton production base has also been approved by the relevant departments of the state; and the famous Chinese down jacket brand Bosideng also opened the flagship store to the golden commercial district of London at the opening of this year's Olympic Games.

In addition, many garment enterprises have taken measures to deal with the stock dilemma, such as closing some franchised stores, pferring the processing factories to lower labor costs, adding discount stores, and increasing the circulation of discounted goods with dealers outside the two or three lines.

Experts suggest that China's textile and garment enterprises should improve their design and innovation ability, do not limit their imitation, and try to improve the individuality of products by manual sewing and other special processes.

We should pay attention to the culture and history of the brand.

The actual needs of the people further expand the field of subdivision.