Alibaba Helps Guangzhou "Taobao First Village" Do Quality Control And Original Work Well.

Answer customers' enquiries before the computer, contact the courier to pick up the goods, and go to the clothing stalls to see the sample. These are the daily lives of Taobao shopkeeper Fang Hong. Located in Baiyun District, Guangzhou, Dayuan village is a miniature of the 3202 Taobao villages in China. 10 years ago, because of convenient transportation and relatively low rent, with the influx of electricity supplier, Dayuan village gathered a large number of Taobao businesses, mainly known as the clothing business, and was praised as "the first village of Taobao" in Guangzhou.

Once upon a time, imitation of explosions, small profits and quick turnover was the "wealth making" of Taobao merchants in Dayuan village. When they discovered that there were good selling explosive clothing in the market, they began to imitate and rely on low prices to compete for the market. Facts have proved that relying on a low price hit the "explosion", poor quality, mostly a hammer business, it is hard to see repeat customers.

Now, for the electricity suppliers of Dayuan village, they no longer pursue only "overnight explosion", but begin to think about how to do quality control and originality, and promote the industry to brand and intensive transformation and upgrading.

"We also want to make our own brand, improve the quality of our products and make our business better and better." Fang Hong said that everyone wanted to change, but many shopkeepers in Da Yuan Village Taobao shop were just like him. "Improving quality is easier said than done, how to see quality, what indicators will have impact and problems."

In the early morning of July 11th, Xiao 2, the 9 Ali platform management department, came to Dayuan village with the Alibaba business business safety manual (hereinafter referred to as "business safety manual") to help businesses upgrade and upgrade. The business safety manual, by sharing practical cases, guides businesses to improve the quality of shops and commodities, and to solve the risks that may be encountered in the operation of the whole link.

The "business safety manual" introduces the "Rainbow Bridge" of Ali quality improvement tool. It can help businesses to see the quality of products in time, and the quality feedback from the consumers can be timely fed back to the whole shop and small products, so that they can adjust the quality details in time.

13 kilometers away from Dayuan village, Shahe is the famous wholesale base for women's clothing. In recent years, with the help of Ali, Shahe has used the tools provided by the platform to actively promote strict quality control and quality control. Last year, during the double 11 period, the number of Japanese sellers increased from 10 to more than 30, with 500% sales surging, and 500 thousand new orders on sale.

"This" Rainbow "enables business competition to achieve low price and quality. After listening to Taobao's introduction, a businessman seemed very excited: "I want to go back and try it. How to open it? "

For the big Yuan Village merchants who want to be independent brands and eager for transformation and upgrading, their another "winning magic weapon" is originality. In 2018, Ali launched the original protection plan. Every time a new product is released, the merchandise map is uploaded to the system to record the original debut. In the future, if there is a link between infringing goods, after a key is submitted, it will be possible to quickly start deleting and safeguarding rights.

At the communication conference, many businessmen also mentioned that malicious complaints, malicious comments and other malicious acts on the Internet have become new pain points in the course of business operation.

According to the introduction, the business safety manual analyzes the causes of risks in the course of operation from 3 dimensions: account security, commodity safety and transaction security, and summarizes relevant preventive mechanisms and handling suggestions. "Ali protects the rights and interests of businesses, and we also suggest that you actively register trademarks and copyrights, and standardize your own business practices."

"Before opening shop encountered many problems, do not know where to reflect. Now we have the "business safety manual", which means we can teach us how to do things and draw the distance between the platform and the business. Fang Hong said.

It is learnt that the "business safety manual" is the latest action launched by Ali in order to create a business environment that makes people green and bad. In fact, whether in 2018, the malicious behavior control tool "Eight Diagrams shield" was launched in 2018. In May 20th this year, Ali released the first "digital economic business environment report", called for the establishment of "business environment day", and then upgraded various products to become a "treasure chest" during the period of the Tmall 618. In August this year, Ali will also formally launch the full link risk management energy platform "business insurance", integrating a number of energy tools in an all-around way to help businesses operate.