Promotion Of Clothing Is Not Equal To Sales Promotion Of Clothing.

Some enterprises are

Before, they often like to listen to the views of the terminal, such as the views of the front-line sales staff or the views of the end customers. At the same time, they often do some questionnaires for the customers, and the questionnaire is focused on the promotion methods and the profit margin.

These problems, on the surface, want to know more about customer needs, but actually customers do not express real thoughts in these questionnaires.

For consumers, it is better to cut money directly than clothing, but for manufacturers, clothing companies can expand sales opportunities, while discount reduction is reducing profits, and the promotional goals and effects of the two are different.

But at this time, the salesperson of the counter often tells the company that the new activities can not be carried out, customers are willing to buy, hope to give up profits and so on.

These false feedback information makes the company's new activities difficult to carry out, and also makes clothing promotion activities forced to yield to the primary price reduction activities.

A low price strategy can attract some customers, but low prices do not always win all marketing campaigns.

Clothing store sales promotion activities are very diverse. When carrying out promotional activities, clothing stores must clearly understand what the purpose of sales promotion is, can not be blinded by some false appearances, blindly pursue clothing sales activities, and sometimes may not promote sales better.

At first, the enterprise only gave the experience voucher to some high-end consumer enterprises nearby, so that the employees and customers of these enterprises patronized and obtained better marketing results.

Most of the customers are satisfied with the design, service, hardware and facilities, and put forward some corresponding suggestions.

Since then, the director of clothing store's operations has been working with the most influential newspaper in the city for greater marketing results.

After the introduction of this method,

As soon as the door is open, there are large numbers of retired elderly living in the surrounding area.

A few days later, there were thousands of customers coming to the clothing store every day. As the clothing stores only played in one to two movie theaters, and the number of playgrounds and time was limited, many customers in the clothing store crowded around the ticket office near the cinema, which seriously affected the normal operation procedures of the clothing stores. A large number of newspaper holders occupied the ticket office, and the customers of cash consumption could not get together.

The result of such experience marketing is that high-end customers want to patronize clothing stores and can not enter. They also think that the service of clothing stores is so bad that they are not as orderly as the existing ones.

Although the number of visitors on the surface has been greatly improved, the reputation of clothing stores has been greatly negatively affected.

The purpose of experiential marketing is to enable customers to experience high quality customer service, so as to attract customers to visit clothing stores in the long run.

Some enterprises believe that these customers are free of charge on the basis of coupons, so they also neglect the corresponding customer service; some enterprises are not fully prepared for the scale of experiential marketing activities, resulting in serious overload operation of service reception capacity, or employees are obviously not prepared for the large-scale promotional activities of clothing, resulting in bad attitudes such as irritability and impolite in the service process, resulting in an embarrassing situation that "experience is better than no experience and marketing is not as good as marketing".

Actually in terminal clothing store.

Silly things can happen at any time. Most of these silly things happen because there is no clear promotional purpose in the sales promotion activities and no sales promotion principles are maintained.

The promotion of clothes is silly or not, sometimes it is not whether the customers are applauded, but also whether they are worth doing.