We Should Draw Up The Theme Of Underwear Sales Promotion That Pays Attention To The Benefits.

For consumers' underwear sales promotion strategy planning, enterprises' consideration of this issue must cater for and guide consumers, and let them perceive the profit making behavior of enterprises.

Specifically, from

The theme, content and efficiency should be considered in three aspects.

Underwear promotion theme: skim off flashy, pay attention to benefits.

When the economic environment is good, businessmen will make some thematic promotional activities such as "having the chance to win the XX Tour". For example, APP has launched a theme of "Qingfeng paper towel tour to Taiwan". Its youthful face, beautiful music and beautiful scenery are very popular among consumers.

However, in the context of "low consumption", the goal of consumers is to be affordable and cost-effective. Therefore, enterprises should cater to the consumer's characteristics in the selection of sales promotion themes and gently touch the chords of their hearts.

"No extra price increase" - Pizza Hut pizza and cheers for the little surprises in our life - today's wheat and brown egg is a concise, practical, visible and promotional theme.

Language has become an important support force for consumers' active consumption.

"Cost-effective", "economic" and "saving money" are the three key points for enterprises to resonate with consumers in the era of "low consumption".

Around this, there are many ways for enterprises to promote sales promotion, such as "eighty years of sales promotion in Xidan shopping malls", "Thanksgiving Thanksgiving giving back promotion", "celebration of May 1", "Mid Autumn Festival" and other holiday promotions, "38 beautiful women", "new semester new image" and other special sales promotion, special event promotion, etc.

Promotion content: direct and effective, flexible form.

Under the environment of "lower consumption", the choice of promotion content and form should be directly stimulated by consumers.

Behavior is the main factor, for example.

Time limit, and now it is more cost-effective to buy than to buy later. The time limit sale promotion method is specially designed for consumers who feel that they can buy or buy.

In the specified time, consumers can often purchase goods that may be needed at a low price, which has a great impact on a part of consumers with non rigid demand.

Time limit is often found in stores. For example, Carrefour once joined the Beijing evening news to do three days' underwear special activities, which stipulates that a minimum discount of 50% can be obtained for underwear during the time.

Under the stimulation of this promotional content, consumers who do not need to change their wok will also have impulse buying behavior.

Shopping, raffle, points for ritual, buying here is cheaper than anywhere else! After buying underwear, consumers can draw lottery tickets or take part in integral exchange activities, which can enable consumers to gain basic benefits while increasing shopping experience value and psychological value expectation.

Integration of resources, joint promotion.

The promotion of underwear within the company or promotion with other brands can achieve various forms of coordination and enhance the variability of sales promotion.

Improve the efficiency of underwear promotion and notification: accurate and cost intensive.

The change of the economic situation has made most consumers return to the standard. At this time, the emphasis of underwear promotion is to concentrate the advantageous resources to do useful work: usually there is temperature, the peak is hot, the core consumer groups are locked up, the potential consumers are sought, the non mainstream consumers are temporarily abandoned, and the accuracy rate of underwear promotion is improved.

Recently, some of the most active holidays in the market were recruited by temporary promotions.

Enterprises choose to focus on mainstream consumer groups, which can maximize costs while saving costs.

Achievements.