How To Do Fine Management Of Children'S Clothing Shops

As the extension of garment enterprises to market terminals, whether they are direct stores or franchisees, their nature in the industry belongs to the apparel retailing industry. Therefore, it is necessary to understand the historical process and current situation of the development of the apparel retail industry for positioning and development.

The operation management is very instructive.

Combined with the development of the industry, the development of children's clothing shops can be divided into the following three stages.

The stage of clothing retailing is in the initial stage of development, that is, the domestic market is still in the period of ticket supply, and children's clothing shops are engaged in pure clothing retail business, that is, the sale of clothing in general sense.

At this stage, the work of children's clothing stores basically has no additional service contents, so long as operators can obtain clothing items through channels, they can achieve smooth sales.

In the stage of apparel retailing service, the development of children's clothing stores can be described as "the clothing retail service industry" in the second stage. At this stage, the demand and content of service for children's clothing and terminal sales have gradually emerged. To achieve good performance, clothing sales need not only independent shops, but also some arrangement, display and display of goods in shops.

With the continuous improvement of the market supply ability and the continuous enrichment of consumer products, the children's clothing store has developed into the third stage, that is, the stage of children's clothing retailing.

Judging from the name of the stage, we can find that at this stage, the content of the service has become

One of the most important parts.

The change of the "service" factor.

It is easy to see from the development process of the above children's clothing industry that the service provided by the clothing terminal sale process is gradually becoming the core and key of the performance improvement of children's clothing store.

In the market of the first tier cities in China, to a certain extent, the consumer's demand for the services that they enjoy in the process of selling is even more important than the child's clothing.

Along with the change of the industry characteristics, the operators and practitioners of children's clothing shops should jump out of the concept of "the most important clothing products" and turn to more attention to the service links and contents in the sales process; because this "invisible commodity" has begun to occupy a greater value in the minds of customers. Only by meeting the needs of customers for service can they bring more value to the clothing brands, products and shops themselves.

In fact, even in the period of insufficient supply of planned economy,

The difference in service form has been able to give customers a very different feeling. The following cases fully illustrate this point: in the period of the supply of planned economy, there are two salesmen A and salesman B who have the same experience and sell salt in a shopping mall.

B, a salesperson, is rated as the most popular salesperson every year, then gradually ladle out more than the amount of salt consumed.

In this process, the customer has experienced a process of gradually decreasing from satisfactory salt to unsatisfactory.

A, another salesperson, has never been awarded this award.

After comparison, it is found that the two customers are different in their feelings. The difference is that the way of providing services is different. Although the amount of salt sold in the end is the same, it gives customers a completely different feeling of psychological satisfaction.