Fashion Brands Such As CIO, XTEP And Daphne Are Attending The 2012 Annual Ceremony Of The Fashion Club.
In October 30th, the third annual ceremony of the fashion CIO Club launched by Shanghai Baisheng software company ended in the Hainan Airlines Wenstin hotel in Guangzhou. After the baptism of Shanghai, Xiamen, Wenzhou, Shenzhen, Hangzhou and other high-end summit, the smart brand and Exploration Tour has ushered in the summit group Confucianism conference of 2012. This industry top event, which takes the smart brand of the new era of retail transformation as the theme, has further promoted the commercial elite of all the fashion enterprises in the country to consider the multi-channel retail in an all-round way. The fashion brands attending the conference include Mark Ed Faye, EU Shi Li, Powerful fighter XTEP, 361 degrees, Daphne, man, Daphne, CABBEEN, cat and so on.
The trilogy of the annual ceremony, which includes the opening session of the morning, the afternoon intelligence sharing and the dinner chapter, will be focused on what the smart brand is and the unique genes. The afternoon intelligence sharing will focus on how to achieve and create smart brands. The dinner chapter is mainly dedicated to building a platform for business social circles.
Fashion CIO Club 2012 annual ceremony A smart brand in the new era of retail transformation
The coming rain is full of buildings -- opening session
President Huang Fei's speech led us through the long river of history and memory. "The ultimate model of future brand is also derived from smart brand". The fashion CIO Club annual ceremony moved south to Guangzhou for the first time, Guangdong. clothing Clothes & Accessories Mr. Liu Yueping, President of the industry association, shared the big data of the clothing industry in Guangdong Province in the past few years. From the small perspective, we saw the tough challenges facing the domestic fashion industry, and are facing the transformation of breaking through tight encirclement. This is worth thinking for everyone in the industry.
The gold medal keynote speech of the conference was launched by Mr. Pan Yonghuan, chairman of fashion CIO club. In the new era of retail transformation, Vientiane is growing, and the era of consumer dominance is coming. Mr. Pan has analyzed the needs and changes of consumers, and clear that the multi-channel retailing of customer centered is evolving and evolving, from cross channel retail to multi-channel integration, and provides a practical solution.
Then, from the perspective of brand, Mr. Cui Hongbo, chief executive officer of Shanghai Zheng Jian Brand Consultant Co., Ltd. profoundly interpreted the brand value from selling products to selling brands and creating products that surpassed the products. This is the most important thing. If brands and services can not surpass the products, they need to rebuild their image and further improve their brand strategy operation in the opportunities of the changing era.
The on-the-spot discussion and interaction links brought the whole morning's meeting to a climax. Invited Jin Zhuojun, President of Yum software, representing IT service providers, as well as distinguished guests, such as fashion brands such as trendy, Mark Ed Faye, and cat people, who stood for different positions. They stood at different angles and talked about the characteristics that intelligent brands should have. In the way of helping fashion enterprises to achieve smart brands, yum software has also studied in the industry in the past two years, and developed E3 multi-channel integration system, creating a prerequisite for information technology in the era of fashion brands coping with retail transformation. This is extremely difficult to be expensive. So, at the scene, guests also witnessed a new product launch.
The world of actual combat -- wisdom sharing
The keynote speech in the afternoon will be the first keynote speech delivered by Mr. Sun Zhaoyang, director of PWC consulting service department. The future competition is not competition between enterprises and enterprises, but competition among supply chains. Around PWC's 2013 global supply chain survey report, Mr. Sun believes that the supply chain strategy should be reconsidered with reference from leading enterprises at home and abroad.
Daphne International Holdings Ltd CIO Liang Haixuan thinks that IT is a big concept and can cover almost 365 lines. But Mr. Liang has been in a circle, focusing on the typical fast moving consumer goods and retail industry. With the consideration of the new era, Mr. Liang's sharing has made everybody's eyes open. Mr. Liang inspired the guests to think deeply about the retail industry IT, and from this thinking upward, we had to mention the decision making management system. After that, we listened to the keynote speech of Mr. Chen Yi, a senior industry expert, and analyzed the case of UNIQLO in depth. On this basis, we constructed the decision-making and operation reengineering system of the enterprise and guided every step of the enterprise.
After the tea break, Cabbeen Mr. Zou Cong, a company limited, shared with you the information planning of CABBEEN. The construction of information technology abroad has become more mature. Relatively speaking, the domestic market seems to be in its infancy. The input and output are disproportionate. Mr. Zou has contributed his own opinions and opinions to the fashion industry in formulating the information architecture and planning on the basis of the CABBEEN brand case sharing. Since the information construction can bring back to life in the life and death of enterprises, rescue the dying, then we will implement IT from technology to personas, which is bound to be inseparable from CIO. This is the content of Mr. Zhao Jianguang, chairman of Southern China branch of fashion CIO club. "CIO support process falls to the ground", and only through process reengineering can we enhance value-added work. CIO's strategic position is clear at a glance.
Finally, by Dr. Xiao Lihua, XTEP limited, we return to one of the multi-channel retail e-commerce. When everyone is in the rush for e-commerce, how to get the greatest value with the least input, Dr. Xiao has expounded the ten key elements of the traditional business operators, making the most popular business operators data.
The whole day's meeting was attended by all the guests, and the live broadcast of micro-blog was a complete success.
Like-minded business dialogue -- dinner chapter
On this touching night, guests enjoy the delicious food and participate in the carefully planned games in the bar. They seem to be still reluctant to talk about the compact Day meetings. They are free to talk freely at the dinner party, make new friends, and share a rare leisure time with their old friends. They share their experience in the free exchange, and share wisdom and experience with each other. This fashion CIO Club 2012 annual dinner banquet has provided a platform for everyone to speak freely and return to the purpose of establishing the club, which is the most original intention of the club.
About fashion CIO Club
The fashion CIO club CIO Fashion Club is an unofficial, non-profit membership organization set up by the Shanghai Baisheng software company, which is set up for the elite of the enterprises and institutions with strong interest in the fashion industry. The aim is to build an authoritative information sharing platform with free speech. Members share experiences, learn together, interact and exchange information dynamically, and explore topics in the frontiers of the industry to help members develop ideas, integrate resources, and create intelligent thinking modes. Experts' opinions help members capture unique information management perspectives, learn from each other, trigger wisdom and inspiration, make friends, exchange resources, promote business cooperation, and promote social information progress.
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