• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Sweden'S Fast Fashion Brand Hits The Chinese Market

    2012/11/3 8:51:00 13

    Sweden'S Fast Fashion BrandFast Fashion BrandChinese MarketH&M

    Sweden is not only a typical international brand in the field of environmental energy, life sciences, pportation solutions and communication technology, but also has potential enterprises in the field of consumer goods and fashion.

    It's very famous in China.

    Fast fashion brand H&M

    It's Swedish brand.


    Luo Yiman, a commercial counselor at the Swedish Embassy in China, seems to be an opportunity for Chinese investors to take advantage of the upgrading of Chinese consumption and start introducing Swedish fashion brands.

    On the fashion week in Shanghai in September 2012,

    Sweden

    It brings 9 fashion brands, which are opportunities for Chinese enterprises.


    Swedish aesthetics affects China


    Shanghai fashion week has five consecutive sessions, including Sweden.

    Designer

    Brand to show, to hold designer brand environmental protection exhibition.


    As a representative force of fast fashion, H&M brings the simple and fashionable style of Sweden to the whole world.

    In China, H&M has its leisure and fashion.

    Clothes & Accessories

    Style has attracted a large number of students, white-collar and other fashion loving women, making it a loyal customer.


    Not only is the product, and even seven or eight years ago, many domestic designer brands often went to IKEA to buy furniture and decorate their shops to make the whole design feel.

    This is enough to illustrate the impact of Swedish aesthetics on Chinese fashion.

    This is also related to the Swedish government's efforts to bring Sweden's avant-garde fashion brand to China in the past few years.


    According to Luo Yiman, Shanghai fashion week has been held for the five time. There is a Swedish designer brand to show, and the designer brand environmental protection exhibition.

    For example, Lindex is a fashion chain store that has 450 stores in 15 countries. Its fashion chain stores provide women with fashionable taste with a great inspiration and moderately priced fashion products.

    It is understood that Lindex's

    Latest fashion

    The series covers a variety of fashion concepts, including women's wear, children's wear and underwear.


    The chief executive of Lindex said that in recent years, Lindex's business philosophy and brilliant sales performance have provided an opportunity for rapid and successful international expansion.

    "We have created a strong concept that has proved attractive to women in many countries, and we are looking forward to bringing this idea to China."


    Similar to H&M, Gina Tricot, the fastest growing fashion woman in the Scandinavian region, pursues "every day to enjoy the new fashion" concept of Gina.

    They firmly believe that their ideas will also be very suitable for the Chinese market.

    The brand stores launch new products every day, and the price is also very low.

    The company does not even need warehousing, everything.

    clothing

    They sell directly from factories to stores.


    "Gina Tricot provides women with the latest international fashion trend. Our store launches new products every day - the price is very attractive! Our store provides products that women like fashion want,

    clothes

    And accessories, to cosmetics and

    shoes

    Class, all inclusive.

    All products are Gina Tricot's own brand. "

    Victor Appelqvist, director of marketing and development of Gina Tricot, said.


    Penetrate into the Chinese market and intensify


    Although Sweden is a large country, its population is quite small, with only about 9 million inhabitants. But China is a huge market with 1 billion 300 million people.


    Unlike Lindex and Gina Tricot, some of the Swedish fashion brands to participate in the exhibition have begun to test the Chinese market.

    For example, in August 2012, Bj? RN Borg opened the first "store store" in Shanghai's SOGO Department store, which also started selling online from Taobao in July this year.


    Another high-end men's clothing and golf brand Oscar Jacobson will also open two stores in China in the near future.

    It is understood that Oscar Jacobson is the Royal supplier of the Swedish Royal family, has a history of more than 100 years, representing the highest cutting technology in northern Europe.


    Luo Yiman believes that these fashion enterprises have seen the great potential of China's upcoming fashion consumption, and for Swedish enterprises, China is a very attractive market.


    Geographically, although Sweden is a large country, its population is quite small, with only about 9 million inhabitants. But China is a huge market with 1 billion 300 million people.


    "The complexity of China's business environment requires a Chinese partner for Swedish businesses to come to China.

    And this brings new opportunities to Chinese investors. "

    Luo Yiman said that many Swedish brands want to find agents in China to help them open up China's market.


    In fact, in addition to some brands that already have business in China, there are many famous brand enterprises in Sweden and even Scandinavia, who are willing to come to China.

    Luo Yiman, for example, is also famous for its wine in Sweden. Only vodka was introduced in China before. Now they have just introduced a brand of Mackmyra, which is a Swedish whisky.


    In addition to alcohol, Luo Yiman told reporters: "in Sweden, more H&M like fast fashion sister brands can be found.

    Among them, the children's clothing brand Polarn O. Pyret, as well as the family business Indiska founded in 1901, represents the brilliant Swedish fashion.

    • Related reading

    The "Poison" Outdoor Clothing Brand In Shenyang Did Not Say That The Product Was Harmless To The Human Body.

    News Republic
    |
    2012/11/3 8:33:00
    31

    新款羽絨服上市漲價 翻新價格跟風(fēng)上漲

    News Republic
    |
    2012/11/2 11:44:00
    42

    Analysis Of Explosion Reasons For Down Jacket

    News Republic
    |
    2012/11/2 11:35:00
    17

    Three Factors Of Garment Inventory Formation

    News Republic
    |
    2012/11/2 11:21:00
    32

    Lining Puzzled Distributors Complain About Drinking Poison To Quench Thirst

    News Republic
    |
    2012/11/2 11:11:00
    35
    Read the next article

    We Should Draw Up The Theme Of Underwear Sales Promotion That Pays Attention To The Benefits.

    When developing underwear sales promotion plan, we should consider the three aspects of underwear promotion theme, content and efficiency. Underwear sales promotion theme should be flashy, pay attention to material benefits, visible and touching promotional themes and advertising slogans will become an important support force for consumers' active consumption, and enhance the efficiency of underwear promotion and disclosure, and cost intensive.

    主站蜘蛛池模板: 国模丽丽啪啪一区二区| 精品亚洲麻豆1区2区3区| 欧洲精品无码一区二区三区在线播放| 欧美亚洲国产精品久久久久 | 成人夜色视频网站在线观看| 国产精品自在自线| 免费高清电影在线观看| 中国帅男同chinese69| 中文字幕制服丝袜| 男人的j进女人视频| 太深了灬舒服灬太爽了| 免费a级片在线观看| 中文字幕第23页| 色综合综合色综合色综合| 狠狠色噜噜狠狠狠888米奇视频| 日产精品一卡2卡三卡4乱码久久| 国产精品久久国产精品99| 亚洲视频在线观看网站| 中文字幕一区二区三区有限公司| 韩国在线免费视频| 欧洲美熟女乱又伦av影片| 国产日本在线观看| 亚洲春色在线视频| 青青草原亚洲视频| 欧美精品亚洲一区二区在线播放| 女人是男人的女未来1分49分| 免费特级黄色片| 三级理论中文字幕在线播放 | 尤物网站在线播放| 国产一级一片免费播放| 久久精品国产色蜜蜜麻豆| 18禁无遮拦无码国产在线播放 | ass亚洲**毛茸茸pics| 欧美激情校园春色| 国精产品wnw2544a| 亚洲国产午夜精品理论片| 91九色视频无限观看免费| 波多野结衣作品大全| 在线播放免费人成视频在线观看| 亚洲日韩欧洲无码av夜夜摸| 精品国产一二三区在线影院|