Channel Isolation Of Garment Enterprises

　　 Clothing enterprise In the Internet era, there are two channel decisions: channel isolation and channel integration. Channel isolation is the way to isolate these two channels when a garment sells at the same time when there are conflicts in the two channels.

In the competition of traditional garment enterprises, there are two camps with large discount stores and expensive department stores. However, a large proportion of the garments run by both sides coincide, and this is a typical channel conflict for suppliers. This phenomenon has once given the supplier the trouble of taking the trouble and losing it. The way to solve the problem is to isolate these two channels by making human differences in the same garment manufacturing. This method still plays a good role in solving the conflicts between traditional channels and online channels.

　　 Channel isolation Application. Artificial differences in clothing manufacture are sometimes marked with some distinctive signs and sometimes are specially made, but they are often separated by fine adjustment of colors and specifications. These measures seem simple, mainly for promotional price, but also for low price, low price, low sales volume, fast turnover of inventory, such as representative clothing of various departments; effective clothing: attractive personalized clothing / related clothing / new products with good quality and sensitive price, which can cause impulse buying, do super low price, but the gross profit is flat with the normal price, but the application is not good.

The failure of channel isolation comes from the early experience of clothing. Impact on the sale of high-end clothing of this category, thereby affecting the overall sales performance. Clothing sales Commercial competition, which launched its own online store, inevitably results in conflicts between traditional channels and online channels. As a result of protecting the core assets based on traditional channels, the online stores can not get the supply of best sellers. Worried about the negative impact on traditional channels, many clothes can not appear in the catalog of online stores, making many customers of online stores turn into competitors' customers.