Huidong Shoe Industry Is Developing Together To Build Its Own Brand.

In November 3rd, the Huidong county Party committee and county government held a press conference at the Huizhou Convention and Exhibition Center to announce China.

The sixth shoe culture festival will be held in Huizhou Convention and Exhibition Center from 23 to 25 this month.

At the press conference, experts suggested that Huidong footwear industry, which employs 260 thousand people, will embrace the development of the global economy under the severe cold export situation and strive to build its own brand.

Set up 300 booth to push Huidong shoes

It is reported that 2002 to 2010 every two years to hold a session, so far, Huidong County successfully held the five shoe culture festival.

The sixth shoe culture festival will set up a special hall at the Huizhou Convention and Exhibition Center and launch more than 300 booths.

During this period, a series of activities will be held, including the exhibition of fashion women's shoes, the exhibition of women's shoes online shopping mall, the exhibition of Huidong's famous and special products, the performance of large-scale models, the Huidong economic and social development exhibition, the 2013 international fashion women's fashion trend Conference and Huidong county investment environment promotion conference.

Nearly 5000 shoe enterprises, 260 thousand people make shoes.

In 1981, Huidong set up the first one.

Up to now, it has gone through 30 years.

At present, Huang Po, Jilong, Pingshan and Daling four shoe making towns, and shoemaking enterprises have developed to more than 4900.

In 2006, Huidong was appraised by the state and provincial departments as "the production base of Chinese women's shoes".

According to statistics, there are 260 thousand employees in the footwear industry in Huidong, accounting for 55% of the non-agricultural workers in the county, 700 million pairs of shoes each year, and 20 billion yuan of output value, accounting for 45% of the total industrial output value of the whole county.

While the official claims that the footwear industry in Huidong is developing well, the footwear industry in Huidong has been in a relatively low development period from 2008 to now because of its many factors, such as dependence on exports, low production capacity and quality needs to be improved.

According to the statistics of Huidong County People's social Bureau, there were 63 arrears of wage arrears in Huidong County in 1-7 this year, an increase of 15% over the same period last year, and the overwhelming majority are shoe enterprises. The collapse of small shoe enterprises is now hitting Huidong's footwear industry.

Extension

All parties to tackle difficulties

In response to such problems as "low tide period", Li Yuzhong, vice chairman of the China Leather Association, Gui Ling, an industry expert of Guangdong Footwear Manufacturers Association, and Xiao Lifang, deputy county magistrate of Huidong county government, answered questions from reporters at the press conference on the development prospects of Huidong footwear industry.

How to evaluate the current development of footwear industry in Guangdong? What are the favorable factors and difficulties?

He Guiling: Guangdong is the largest exporter of footwear products in the country, accounting for 40% of the country's total. Its main form of trade is processing for foreign brands.

Exports of shoes are few.

Under the impetus of the three regions of the Chinese women's shoes production base (Huidong), the men's shoes production base (Heshan) and the leather production base (Huadu Shiling), Guangdong has formed an industrial chain supporting materials, chemical engineering, equipment and services, which is very important for stabilizing footwear production.

However, the footwear industry in Guangdong is vulnerable to the impact and impact of the international economic situation, financial factors, trade barriers and demand for orders.

Vietnam, India, Philippines, Malaysia and other countries are also developing export processing and shoe-making industries. Their low cost advantages are very obvious. In addition, some shoe industry has been pferred to low cost domestic areas, such as Anhui, Henan, Hunan, Guizhou, Jiangxi and other places.

Therefore, in the future development of Guangdong footwear industry, we must first guide and support local governments to raise the level of public service of footwear industry.

In addition, we hope that shoemaking enterprises can combine meticulous management to avoid homogenization of price competition, and strive to build their own brands and join forces to develop together.

In the future, what new policies and measures will the Huidong county Party committee and county government take to support the pformation and upgrading of Huidong footwear industry?

Xiao Lifang: Huidong will support the pformation and upgrading of footwear industry from the aspect of financial tilt and encourage shoemaking enterprises to implement the brand strategy. The county finance will arrange special funds every year to award 30 thousand to 500 thousand yuan to the enterprises that have been awarded the municipal, provincial and national famous brand and famous brand products, and arrange 5 million yuan annually as a special support fund for the pformation and upgrading of small and medium-sized enterprises, and help enterprises to promote equipment pformation and technological innovation in the form of discount loans.