Wang Jiancong: Building China'S Largest Brand Shoe Sales Plaza

"Nets" are not like smoke.

Wang Jiancong, who has quit smoking for several years, must not be able to stop the "net".

Because for him, the "net" thing is not like smoke.

The Internet is the greatest nourishment of his business life.

As the best way to resist pressure, every time he is well-off, he goes to the gym to exercise. "The body is the capital of revolution. I also need to use this healthy body to lead the team to conquer the higher network" mountain peak ".

Starting from foreign trade

Some entrepreneurs have a deep eyesight, one can see the format of three years later, others can see five years.

But Wang Jiancong saw it for ten years.

Turning the pointer of time back to ten years ago, he was just a "wave maker" in the Internet field of China.

No wonder, in 2002, in China.

In the category of network business domain, everything is new.

Unlike the US internet bubble of NASDAQ in 1999, the Chinese Internet community is "the best side of the landscape".

Many later became legendary figures in the industry, including today's Ma Yun, Li Guoqing and Liu Qiangdong.

Wang Jiancong was the first entrepreneur in Quanzhou to embrace this "Internet revolution" with practical actions.

He knew that he had done it right.

But what he did not know was that he might be included in the history of e-commerce.

It seemed that at the very beginning, he was different.

Young Wang Jiancong did not rush to create a commercial empire. His story also starts with his experience of foreign trade.

Before 2002, he was engaged in a foreign trade business when he was under thirty years old.

Thus, the initial fate of the Internet was concluded.

Wang Jiancong, who studies the Internet everyday, has found the far-reaching significance of the network service platform for the local SMEs.

"If you can stone lions and Jinjiang

It will be an industrial leap to integrate perfectly with the electricity supplier mode without time and space constraints.

Based on this vision, in 2002, he resolutely abandoned foreign trade business and began to concentrate on the construction and research of Internet.

The two venture:

A "net" determines the rivers and mountains.

In Wang Jiancong's "electricity supplier strategy", there is no concept of blitz.

He just wants to do e - Commerce on the ground. "Many entrepreneurs are tempted by short-term interests and 'kidnapped' by capital, ignoring customers, and this idea is harmful."

It is the core concept since the establishment of the website to maintain the customer's interests and strengthen the loyalty of the customers.

Although Shishi is a tiny place, with the advantage of good shoes and clothing industry, and relying on Jinjiang and relying on Quanzhou's large manufacturing industry structure, it provides a unique commodity distribution advantage for the website. "As long as the quality service and products are provided to customers, we can get the absolute right to speak in Southern Fujian."

Before the success of the website, there are many kinds of viewpoints in the field of Wang Jiancong's business. Some people think that e-commerce is flashy. Some people say that e-commerce is irresistible.

Wang Jiancong's idea is full of foresight and rationality. "Combining the economic and social situation at home and abroad, the combination of the electricity supplier mode and the local industry dynamics will become bigger and bigger."

Wang Jiancong did not boast of Haikou. Because of its unique business mode, the registered users of the website have exceeded 2 million, and the peak of the daily orders exceeded 6000. It has become one of the largest footwear B2C platforms in China.

Even more commendable, he began to enter the capital market in just two years after he founded the website, and in March this year, he successfully obtained A round financing from Goldman Sachs Group and Haina Asia venture capital fund.

This expansion allowed Shishi people to shock the eyes of the domestic business community again. People familiar with the electricity industry in Southern Fujian know that the local industry is not the fastest growing city in the whole country.

Compared with cities such as Zhejiang, Beijing and Guangzhou, they even lag behind two years.

Once the website has successfully landed in the capital market, it will be revolutionary for the development of the industry.

Goldman Sachs, which has always been harsh, commented on it. "We have been looking for companies with good business models in this industry.

Among many e-commerce companies, we recognize the website's mode and development plan, and endorse the value created by websites for users, industry chains and many local businesses.

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Entrepreneurship China annual figure + electricity supplier association president = big brother

In August 26, 2012, the Fifth China entrepreneurship year was successfully held in Beijing.

The conference commended entrepreneurs who created typical samples in the field of entrepreneurship in China. Wang Jiancong, the founder of the famous domestic footwear e-commerce website, won the honor of "2012 pioneering China year (e-commerce) industry exemplary figure".

And just before he held the honor, recently, the domestic authoritative consulting agency, Ai Rui consulting, released the Internet core data in the second quarter of 2012, and selected the ten largest B2C e-commerce websites with the fastest growth rate of orders in the first half of 2012. Among them, the footwear e-business website has a monthly compound growth rate of 21.6%, exceeding the comprehensive B2C website of suning.com, Jingdong mall, Tmall and so on, ranking second in the world. It is also the only one of the most famous footwear B2C providers.

Win the example of the industry, beat suning.com, Jingdong mall, upgrade the industry leader, and become a president.

Wang Jiancong spent ten years on the road to perfect e-commerce.

Ten years, is the node of an era; ten years, is also a life trudge; ten years, it is a kind of life reconstruction.

Now, Wang Jiancong, who is the leading figure of the vertical electric business in China, enjoys the easiness after thick accumulation.

"The website will continue to pilot the industry and build a more healthy and upward demonstration for customers and the industry."

Flying trapeze

The golden wind of October came from the north.

This handsome man has just returned from the capital.

As the leading supplier of vertical electric business in China, he has become more and more busy.

The interview started last week, and it really arrived at the visit period, and was delayed again due to the delay of the plane.

On the evening of the 13 day, he finally unloaded his servants and sat down in the office of the president of the website, slowly revealing some past events with a low key and modest tone.

Almost all his past events were "net work".

Today, this "net" is like the commercial world of his products and services.

All said forty and not puzzled, from the face of view, Wang Jiancong belongs to the pavilion side circle and mountain root Feng long blessing, this pattern is in line with his thriving career line.

From the constellation, Wang Jiancong belongs to the Virgo, the guardian of the war god Athena, which is almost harsh and perfectionist potential, and provides positive energy for his voyage in business life.

Dialogue between characters

Reporter: Recently, domestic electricity providers are very busy. Jingdong, suning.com "big guys" are playing price wars. How do you view this as a competitor?

Wang Jiancong: I personally think that commercial promotion can be understood, but price war is a short-term behavior, not sustainable.

In the long run, the whole business is hurting.

The so-called price war also requires the profit margin of the merchants. Otherwise, how to ensure the quality of the products? Without profit, it is impossible to invest in product development, and can not provide customers with quality products.

Therefore, in the long run, price war is a fundamental injury to consumers and businesses.

As myself, I will never participate in price war.

Reporter: I am very curious, why does your electricity supplier choose shoes instead of clothing? Where is the difference between Fujian clothing and shoes?

Wang Jiancong: Fujian shoes and shoes have a lot of market space. Frankly speaking, I chose shoes at first because it is more standard than clothing. The shoes and sports shoes of Shishi and Jinjiang both have a large proportion in the whole country, and their brands are various. This is in line with my personal interest in starting a business and is more suitable for the vertical platform of the website.

Reporter: in recent years, the website has developed very fast. You also welcome 10th anniversary of the employees in this year. Can you share with us the mental process that you have traveled through?

Wang Jiancong: I have higher requirements for individuals and teams. These are also the characteristics that enable us to guarantee quality products and services to our customers and suppliers.

The greatest experience in the past ten years is to be rigorous and steady, to be dedicated enough to be professional enough.

Reporter: what are the characteristics of Shishi electricity supplier? What other spaces do you think is worth exploring?

Wang Jiancong: there are certain advantages and shortcomings.

Compared with some of the earlier development areas in the first tier cities, there is still much room for development. In recent years, the municipal government has attached great importance to the electricity supplier industry. The newly established electricity supplier association this year will integrate the industry strength and make greater breakthroughs.

Reporter: I noticed that your title has been increasing. From the president of the website to the president of the Shishi electricity supplier Association, to the founder of the China business year (e-commerce) industry, how do you feel about your mind?

Wang Jiancong: the sense of responsibility is getting bigger and bigger. The whole Quanzhou is in the "two pioneering work". Our enterprises and industries are actually in the "two pioneering work". For me, steady development is the most important. I also hope to use my industry experience and strength to help the team and the association to make greater contributions and give us a new "city card" for Shishi.