Zhang Lijun: How To Keep The Purchasing Power Of The Chinese People In The Local Market?

Eleven during the golden week

On the Champs Elysee Avenue, some mainland tourists spend their passports to avoid the restriction of luxury stores. Chinese consumers now form strong purchasing power outside China, playing a positive role in boosting the economy and increasing employment in the US, Europe and other markets.

According to the National Tourism Administration report, the outbound travel cost of Chinese tourists in 2011 was 69 billion US dollars and is expected to reach US $80 billion this year.

Compared with overseas consumption, the domestic consumption is slightly dull. The eight day long holiday sales of national key monitoring retail and catering enterprises increased by about 15% over last year's national day. This is the lowest growth rate of the eleven golden week consumption since 2007. How to retain purchasing power in the local market? Zhang Lijun, chairman of the first video board, commented.

Zhang Lijun: how to keep the purchasing power of the Chinese people in the local market is indeed a matter of great concern to us.

From the government's policy to the brand manufacturing of enterprises, from the guidance of public opinion to the consumption consciousness of the people, efforts should be made to this end.

First of all, we should see that the governments of Europe and the United States strongly support their country.

The tax rebate for consumers, why can not our country further reduce the tariffs on luxury goods or set up more duty-free zones or duty-free shops? If the difference between domestic and overseas luxury goods is not so great, I believe most people will not go to Taobao abroad.

Secondly, although our family has no deep family history, is it enough for us to create local luxury brands? Our enterprises should build up their own luxury brands through the upgrading of the industrial chain, and the most fundamental thing is to retain the purchasing power of the Chinese people.

Besides, our public opinion is promoting the sedan chair for foreign luxury brands. I think more publicity should be given to China's own creation.

To encourage Chinese people, especially our stars, to make more use of domestic luxury goods, thereby expanding the influence of Chinese luxury brands, and also having a positive impact on people's consumption consciousness.