Fashion Stirs Up The "Luxury" Of Chinese People.

Recently, the Chinese fragile and sensitive nerve was once again stirred up by European fashion and in the golden week shopping boom. Chinese consumers Once again, they were in an awkward position.

French fashion brand Zadig&Voltaire will open Nuevo Hotel in Paris in 2014. Thierry Gilie, founder of the Nuevo Hotel, recently said: "we have a choice for guests. For example, this hotel will not receive Chinese tourists. In Paris, the demand is very high. Many people need some private space and a quiet environment. After the uproar, he immediately pointed out that his words were taken out of context by the media. He did not intend to smear the Chinese consumers and declared that the hotel would be open to all visitors.

However, the daily mail did not stop. Largillier Apologized and the Chinese have to reflect on it. Many luxury brand designers despise Chinese consumers because they appear "tasteless" when they buy luxury goods.

A beautiful bag placed in the shop is probably like this: "if you know how to appreciate me, then I will be taken away as a work of art, and I can't bear to take you away like a turnip cabbage." Such a state of mind keeps the luxury brands continuously erecting high walls. In January of this year, the storm of prohibition of photographing in front of the D&G gate was not completely dispersed, and the French brand was once again cool and dignified toward the Chinese say no.

Among the rich people in China, there are many low-key, temperate, prudent, modest and modest gentlemen, but the most vivid images in the world are indeed those high-profile publicity and wholesale luxury goods. Upstart consumption People. 30 years ago, people in New York, Milan and Paris everywhere saw rich Japanese buying luxury goods.

The rich will not be awakened overnight because of a sharp blow. What they need is a gradual change in the quality of life. This is a necessary process for the Chinese rich to show their status and taste from the external material to the inner culture. We should really improve our self-cultivation, and turn it into a crazy self criticism, or to denounce the luxury brand's ignorance.

Consumers should have taste, and brands should be tolerant. Why do the two words "luxury" come? Not only is the high price tag, but also the brand's tolerance.

Perhaps the first thing to do is to apologize and apologize, but Geely said to Chinese consumers: "there are not only LV, Gucci, Chanel, but also a brand called Zadig&Voltaire."