• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    High Storage Has Hindered The Development Of Electronic Commerce As The "Savior" From Heaven.

    2012/11/2 13:47:00 19

    Apparel IndustryWhole Network MarketingOperation Strategy

     

    There is a famous saying in "Wolf Totem": "finding, discovering, pursuing and gaining is the life element of wolves.

    It is not enough to chase a prey merely by running. The necessary preparation and steps are the foundation for success, and planning is the only guarantee for all this. "

    "Wolf Totem" teaches people to learn to live with wolves, while the seven wolves are like wolves running in the clothing industry. They seem to have found their own survival rules in continuous exploration.


    In 2012, the whole

    Garment industry

    There is a gloomy haze. Most enterprises have slowed down or even gone against growth. High inventories and shortage of talent have become stubborn diseases in the development of enterprises.

    But the days of the seven wolves are not that difficult. According to the first half of 2012, the company's main business grew 24.47% in the first half of the year, net profit increased by 40.61% compared to the same period last year, and the asset liability ratio decreased by 19.95% compared with the same period last year, and the inventory dropped 23.36% compared with the same period last year.


    The most praiseworthy is that in the first half of this year, the sales of the seven wolf business reached a total sales of 76 million yuan, up 137.5% over the same period last year.

    The performance of the seven wolves is only the result of the 5 self operated official flagship stores opened by the seven wolves in Taobao, Jingdong, Tencent, Coba and shop 1.

    In addition to direct operation, it also has a large number of network dealer teams.

    Whole network marketing

    Most of the channels, together with the official flagship store, form an electricity supplier wolf pack.


    It is undeniable that in the face of high inventory crisis, e-commerce is like a "savior" from the sky.

    Different from the operation mode of light assets, such as Amoy brand and so on, the seven wolves have more than 3000 stores under the line. The coexistence of online and offline channels, channel integration and supply chain management has become a great challenge on the road.

    For this reason, the seven wolves have combed out the network structure of the "Pyramid structure" mixed up by flagship stores, large dealers, franchised stores and factory stores over the years.


    On the early days of the dealer's brutal growth, the seven wolves tried to cut off the brand damage caused by disorderly competition by cutting the Gordian knot quickly, but the effect was not obvious.

    Later, seven wolves found that they should learn from and copy the development experience of offline channels, and changed from initial suppression to amnesty, giving the dealers official authorization and implementing the guiding ordering strategy according to the rules of dealers under the line.


    Especially in this year's many electricity price war, the seven wolves are protected against the impact of the whole network competition.

    At the beginning of each year, the seven wolves will negotiate with the cooperative e-commerce platform, determine the matching and performance objectives of the goods in advance throughout the year, and make differentiation for different platforms.

    Operation strategy

    We should deal with the trend of diversification and reduce the price war.


    "Channel is king" is a magic weapon for winning brands. There is no growth without channels. This is also the totem of the seven wolves.

    Whether vertical or traditional clothing enterprises, in order to grasp the market, we must make a timely response to the challenge of attitude, in order to be the king of the wilderness forever.

    • Related reading

    US Media: Luxury Goods Covet Growth After China'S Eighteen Largest Growth

    Local hotspot
    |
    2012/11/2 13:41:00
    12

    "Genuine" Goods Into The Electricity Supplier, The Big Name Marriage Electricity Providers Need To Run In.

    Local hotspot
    |
    2012/11/2 13:30:00
    10

    Amoy Brands To Adapt To Consumer Demand, E-Commerce To Play A Competitive Advantage

    Local hotspot
    |
    2012/11/2 13:23:00
    21

    Changing The Consumption Concept Of The Citizens And Giving Full Play To The Advantages Of Brand Clothing

    Local hotspot
    |
    2012/11/2 13:16:00
    19

    There Is A Big Gap Between Domestic And Foreign Clothing Prices.

    Local hotspot
    |
    2012/11/2 13:00:00
    28
    Read the next article

    Chinese Garment Enterprises Aspire To Create A Century Old Brand

    China's clothing industry has entered a new trading environment, but the number of influential brands has not increased. Hundred years brand is the longing desire of Chinese clothing people.

    主站蜘蛛池模板: 99精品国产一区二区三区不卡| 人妻aⅴ无码一区二区三区| 久久人人爽人人爽人人片av高请| 成年人网站免费视频| 曰批全过程免费视频在线观看无码 | 中文国产成人精品久久app| 门国产乱子视频观看| 日本精品一卡2卡3卡四卡| 国产精品久久久久久| 亚洲人成精品久久久久| 久久久久亚洲精品无码网址色欲| 领导边摸边吃奶边做爽在线观看| 日本边添边摸边做边爱的网站| 国产亚洲蜜芽精品久久| 久久久亚洲精品无码| 老张和老李互相换女| 日韩高清中文字幕| 国产午夜无码视频免费网站| 亚洲午夜精品在线| 精品久久久久久婷婷| 日韩AV无码精品一二三区| 国产伦精品一区二区三区无广告| 久久99亚洲网美利坚合众国| 绿茶可约可空降直播软件| 女人扒开下面让男人桶爽视频| 亚洲精品视频在线| 波多野结衣99| 日本边添边摸边做边爱的视频| 国产1000部成人免费视频| tube美国xxxx69| 欧美黄色一级视频| 国产欧美va欧美va香蕉在线| 久久伊人精品一区二区三区| 精品熟人妻一区二区三区四区不卡| 女人十八黄毛片| 亚洲国产综合精品中文字幕 | 九九久久国产精品| 蜜中蜜3在线观看视频| 日本在线观看中文字幕| 啊灬啊灬啊灬快灬高潮少妇| 中文字幕丰满乱码|