• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    High Storage Has Hindered The Development Of Electronic Commerce As The "Savior" From Heaven.

    2012/11/2 13:47:00 19

    Apparel IndustryWhole Network MarketingOperation Strategy

     

    There is a famous saying in "Wolf Totem": "finding, discovering, pursuing and gaining is the life element of wolves.

    It is not enough to chase a prey merely by running. The necessary preparation and steps are the foundation for success, and planning is the only guarantee for all this. "

    "Wolf Totem" teaches people to learn to live with wolves, while the seven wolves are like wolves running in the clothing industry. They seem to have found their own survival rules in continuous exploration.


    In 2012, the whole

    Garment industry

    There is a gloomy haze. Most enterprises have slowed down or even gone against growth. High inventories and shortage of talent have become stubborn diseases in the development of enterprises.

    But the days of the seven wolves are not that difficult. According to the first half of 2012, the company's main business grew 24.47% in the first half of the year, net profit increased by 40.61% compared to the same period last year, and the asset liability ratio decreased by 19.95% compared with the same period last year, and the inventory dropped 23.36% compared with the same period last year.


    The most praiseworthy is that in the first half of this year, the sales of the seven wolf business reached a total sales of 76 million yuan, up 137.5% over the same period last year.

    The performance of the seven wolves is only the result of the 5 self operated official flagship stores opened by the seven wolves in Taobao, Jingdong, Tencent, Coba and shop 1.

    In addition to direct operation, it also has a large number of network dealer teams.

    Whole network marketing

    Most of the channels, together with the official flagship store, form an electricity supplier wolf pack.


    It is undeniable that in the face of high inventory crisis, e-commerce is like a "savior" from the sky.

    Different from the operation mode of light assets, such as Amoy brand and so on, the seven wolves have more than 3000 stores under the line. The coexistence of online and offline channels, channel integration and supply chain management has become a great challenge on the road.

    For this reason, the seven wolves have combed out the network structure of the "Pyramid structure" mixed up by flagship stores, large dealers, franchised stores and factory stores over the years.


    On the early days of the dealer's brutal growth, the seven wolves tried to cut off the brand damage caused by disorderly competition by cutting the Gordian knot quickly, but the effect was not obvious.

    Later, seven wolves found that they should learn from and copy the development experience of offline channels, and changed from initial suppression to amnesty, giving the dealers official authorization and implementing the guiding ordering strategy according to the rules of dealers under the line.


    Especially in this year's many electricity price war, the seven wolves are protected against the impact of the whole network competition.

    At the beginning of each year, the seven wolves will negotiate with the cooperative e-commerce platform, determine the matching and performance objectives of the goods in advance throughout the year, and make differentiation for different platforms.

    Operation strategy

    We should deal with the trend of diversification and reduce the price war.


    "Channel is king" is a magic weapon for winning brands. There is no growth without channels. This is also the totem of the seven wolves.

    Whether vertical or traditional clothing enterprises, in order to grasp the market, we must make a timely response to the challenge of attitude, in order to be the king of the wilderness forever.

    • Related reading

    US Media: Luxury Goods Covet Growth After China'S Eighteen Largest Growth

    Local hotspot
    |
    2012/11/2 13:41:00
    12

    "Genuine" Goods Into The Electricity Supplier, The Big Name Marriage Electricity Providers Need To Run In.

    Local hotspot
    |
    2012/11/2 13:30:00
    10

    Amoy Brands To Adapt To Consumer Demand, E-Commerce To Play A Competitive Advantage

    Local hotspot
    |
    2012/11/2 13:23:00
    21

    Changing The Consumption Concept Of The Citizens And Giving Full Play To The Advantages Of Brand Clothing

    Local hotspot
    |
    2012/11/2 13:16:00
    19

    There Is A Big Gap Between Domestic And Foreign Clothing Prices.

    Local hotspot
    |
    2012/11/2 13:00:00
    28
    Read the next article

    Chinese Garment Enterprises Aspire To Create A Century Old Brand

    China's clothing industry has entered a new trading environment, but the number of influential brands has not increased. Hundred years brand is the longing desire of Chinese clothing people.

    主站蜘蛛池模板: 毛片免费在线观看网站| 亚洲国产第一区| 三级黄色片免费看| 97久久精品亚洲中文字幕无码| 青草视频入口在线观看| 欧美高清一区二区三区| 婷婷亚洲综合五月天小说在线| 国产日本一区二区三区| 亚洲日韩精品无码专区加勒比| 一本大道香蕉视频在线观看| 黄页网站免费在线观看| 最美情侣中文字幕电影| 天堂√在线官网| 午夜寂寞在线一级观看免费| 久久亚洲sm情趣捆绑调教| 亚洲成a人片在线看| 欧美激情一区二区| 大地资源在线资源官网| 亚洲色偷偷综合亚洲av伊人| 一级一级18女人毛片| 精品一区二区三区视频在线观看| 日本精品久久久久中文字幕| 国产草草影院ccyycom| 人人妻人人澡人人爽超污| 一本伊大人香蕉在线观看| 理论片午午伦夜理片影院99| 成人福利在线视频| 国产三区视频在线观看| 久久国产乱子伦免费精品| 久久6这里只有精品| 欧美一级黄色片免费看| 国产精品天天看| 亚洲首页在线观看| 100部毛片免费全部播放完整| 欧美视频在线免费看| 国产精品9999久久久久仙踪林| 亚洲国产成人一区二区精品区| 88xx成人永久免费观看| 杨幂被c原视频在线观看| 国产熟女露脸大叫高潮| 亚洲AV永久精品爱情岛论坛|