Responsibilities Of Channel Managers In Garment Enterprises

Modern society,

It includes network sales, telesales, retailers, distributors, business partners and sales force.

Apparel channel managers refer to those who sell indirectly through clothing channels, including retailers, distributors and business partners, and provide service support.

This position is a window for contact between manufacturers and agents.

Generally speaking, a customer manager is a person who deals directly with the end user. The apparel channel manager is a sales team that leads multiple partners, and through its leverage, indirectly deals with the end users, creating partners and "win-win" people.

To determine the management standard of different clothing channels, the so-called management standard is the systematic management of the expansion process of garment channels, that is, the market maintenance that salesmen often say.

If we want to win in the market competition, simple result orientation can no longer meet the requirements of the situation. We must pay attention to the development process of garment channels, and define the management rules of key links, so as to create a smooth access.

In the traditional clothing channel management system, enterprises do not attach importance to the management of garment channel process. The sales staff's goal is mainly focused on the short-term target of total sales volume, which will often be neglected for the long-term development of garment channel construction. Therefore, clothing channel managers must be responsible for the overall management of garment channels.

With the subdivision of the clothing channels,

We must carry out meticulous management of each garment channel and formulate specific management standards based on the principles of basic management combined with the characteristics of different garment channels, so as to guide salesmen to carry out their work.

Including: clothing channel target management: clothing channel managers should determine the specific targets of each garment channel according to the overall strategic objectives, such as sales volume.

The indexes such as distribution rate and vividness are decomposed into various regions, and the corresponding evaluation policies are formulated. The salesmen are guided to implement the management measures of garment channels correctly.

Clothing channel development management: clothing channel managers should make clear the overall development mode of different garment channels, such as whether natural radiation or traditional distribution channels should be established for the traditional clothing channel, whether the modern clothing channel is direct or through dealer expansion, whether it is to carry out national or regional development, and how to carry out the distribution of goods, so as to provide overall strategic direction for salesmen, and deploy corresponding cost resources according to different development modes, and establish specific cost standards, so as to improve the efficiency of regional garment channel development.

Clothing channel image management: the key point of garment channel image is vividness, regardless of traditional clothing channel or modern clothing channel must pay attention to.

Garment channel managers must determine the overall image building standards of different clothing channels, including display standards.

Pop standard.

Personnel communication standards, image maintenance standards, and other content, and extract the key content of the evaluation standard, and sales personnel to carry out systematic and in-depth training.

Management: price management is the core of controlling clothing channel, and the core of the middle and steep degree. Besides the adoption of the protocol constraint, garment channel managers must strengthen the usual management of regional salesmen. The key point is to timely reflect the price indicators of different clothing channels in the information management system, and quickly and effectively coordinate price differences, and strictly control the extent and extent of price conflicts, especially the p regional KA terminals.

Apparel channel information management: clothing channel managers must establish a complete information management system, so as to grasp the development trend of different garment channels, so as to effectively track the completion status of clothing channel targets, find out the problems according to differences, and find out the causes.