How Do Middle And Small Traditional Clothing Enterprises Do Well In Network Marketing?

Outsourcing is

First of all, e-commerce outsourcing can alleviate the e-commerce crisis to a certain extent, so that garment enterprises can realize the dream of e-commerce. Moreover, as the saying goes, there are specialties in the field of technology. For most clothing enterprises, their advantages lie in the advantages of clothing. If they are involved in e-commerce, they may be more likely to fail. In reality, there are so many third party B2C platforms, such as Jingdong mall, Taobao mall, etc., these platforms are very influential.

Invest in a production shop, mainly the production of personalized T-shirts, mugs, color change cups, DIY jigsaw puzzle, wood engraving, slate painting and a series of DIY clothing, at the very beginning, because of their understanding of network technology, made a website, after a series of promotion, it found that the effect is not ideal. Later, I took the "third party shopping platform" approach, and Taobao Taobao sales of more than 50 good Taobao shop reached a cooperation mode, at present, the monthly sales volume reached more than 3000, just with Taobao store sales came to more than 80 thousand yuan per month.

As for the mode of "charter boat crossing the sea", it is considered to be the most suitable way for garment enterprises, especially small and medium-sized garment enterprises. This way is cheap and the effect is very good.

At present, the more famous e-commerce outsourcing platform in China has to sell, first business and so on.

All of these are just a few forms of analyzing the traditional clothing enterprises entering into the electricity supplier, but it is obviously not settled yet. Because of the problems brought about by the introduction of electricity providers, such as conflicts with traditional channels, many e-commerce apparel enterprises have their own views on this issue.

Prices are stable.

Many people choose to buy clothing online, the most important problem is their price advantage. Therefore, for many garment enterprises that are entrusted by traditional channel providers, the first thing is to maintain the interests of traditional channels, maintain the stability of online prices, and try to get online.

Marketing has a great impact on the offline, and offline participation.

For some small and medium-sized clothing enterprises with a strong strength, the mode of "online ordering and offline participation" can be implemented. On the one hand, they can expand the scale of the market while giving profits to the traditional channels. On the other hand, they also solve the problems of logistics distribution and return maintenance, which are beneficial to garment enterprises and dealers.

Channel providers are encouraged to open up e-commerce market.

Now a little influential channel business has their own e-commerce platform. For clothing enterprises, they are afraid of causing conflicts between e-commerce providers and channel businesses. Then clothing enterprises can encourage channel businesses to open up the Internet market. It is believed that setting up e-commerce is also an urgent consideration for channel operators and distributors.

Try not to talk big.

If your clothing enterprises still focus on the traditional channels of the channel and e-commerce is just an attempt, then you must keep a low profile, try not to do more publicity, quietly open shop, make money silently.

Fashion marketing strategy expert,

Planner.

In the field of competitive strategy, clothing marketing management and network clothing marketing, there are rich practical experience. Since graduating from University, it has been advocating the forefront of the development of clothing marketing concept, and has profound understanding in the research of the latest market clothing marketing rules. At present, the main research direction is young people's clothing marketing, network clothing marketing and other fields.