Merchants No Longer Raise Prices For The Digestion Of Clothing In Winter.

According to the insiders, the consumer market is weak this year, because clothing is too expensive to sell.

In order to digest inventory as soon as possible, enterprises will no longer raise their prices for new winter clothes.

In addition, the price of raw materials such as cotton has been depressed since last year, which has reduced the pressure of manufacturers.

One of the reasons for not rising.

Last autumn, an autumn rain accelerated the pace of winter. New products of winter clothing appeared in all the shopping malls in the city, and down garments, woolen coats, knitted sweaters and gloves scarves became the mainstream commodities.

However, people who buy clothes feel that clothes are too expensive, and those who sell clothes are crying out for too little profit. Is there a habitual rise in the winter clothing market this year? What kind of interest chain do they have behind the high priced clothing? Reporters have visited various sections of clothing production, sales and consumption, and have been covering the veil of high priced winter clothes.

Winter clothes are not rising.

Clothing sales in shopping malls tend to take the lead. When summer wear is still on sale, autumn clothes are on sale. When autumn has not yet come, winter clothes have been put on shelves.

"At present, almost all brands of winter clothing in our shopping mall are already on the counter.

Accounted for more than 50% of the cabinet.

A salesperson from a large shopping mall in Binjiang Road told reporters that the first round of winter clothing this year was mainly light and thin, such as short cotton padded jacket, thin coat and so on.

"Most of the new winter clothing prices are basically the same as last year," sales staff said. "Small cotton padded jacket is generally between 500 yuan and 600 yuan, and the thin coat is generally between 800 yuan and 1200 yuan, and the price has not risen noticeable."

As early as last month, the pricing of the Internet "fast fashion" brand Vic and its flagship flannel shirt in the autumn of 99 yuan triggered a chain reaction in the industry.

The tailored clothing has a rich body and a large wavy golden curly hair and a red lip.

UNIQLO immediately lowered the price of its flannelette shirts from 199 yuan to 99 yuan, and once again, all fans followed up, and reduced 70 flannel shirts to 68 yuan, setting off the first round of clothing price war this autumn.

However, this PK didn't last long, and soon the UNIQLO flannel shirt was restored to its original price.

In September, consumer prices of clothing commodities rose by 3.7% over the same period last year, the highest since May.

In the economic downturn, coupled with the relatively high growth rate in the same period last year, the growth rate of clothing sales has declined this month. Although there are various promotional activities in shopping malls, most of them are aimed at broken codes or old ones, and new products in winter haven't yet been offered discounts.

Reporters at Mai Mai leisure square saw that the knitted sweaters for the season were mostly made of acrylic, polyester, polyester and other materials mixed with a small amount of wool, and the price ranged from 300 yuan to 500 yuan. The higher the price of wool, the higher the price.

In Binjiang shopping center, some sweaters for middle-aged and elderly consumers are more in pursuit of quality, mainly in wool and cashmere, with prices ranging from 500 yuan to 2000 yuan.

In friendship shops, most of the woollen sweaters are around 2000 yuan. If the cashmere component is added, it will be more than 3000 yuan.

Many young people are unwilling to choose heavy eiderdown clothes, and can not afford the expensive price of woollen overcoats. So they set their sights on the short weight down clothing with small weight and moderate price.

The price is between 500 yuan and 800 yuan.