Product Innovation As A Magic Weapon For Spinning Enterprises

As Asia's largest

The professional market, China's light textile city group, achieved a total paction volume of 59 billion 335 million yuan in the first three quarters of this year, an increase of 7.46% over the previous year, of which the fabric market was 34 billion 811 million yuan, an increase of 9.03% over the same period last year.

The total number of newly registered enterprises and 3625 households in the fabric market reached 21877.

Recently, the 2012 China Keqiao International Textile Fair (Autumn), the 4 day exhibition, welcomed 28083 professional purchasers, an increase of 7.5% over the previous period, including 6232 overseas buyers.

The total turnover reached 5 billion 816 million yuan, an increase of 7.6% over the previous period, with a turnover of 1 billion 677 million yuan.

In the face of many uncertainties in the development of the industry this year, the turnover of China Textile City and the number of exhibitors in Keqiao Textile Expo have gone up, which not only highlights the industrial strength of Shaoxing, the international textile capital, but also reflects the brand effect of this industry exhibition for many years.

Behind all the data, innovation and creativity undoubtedly play a huge supporting role.

The global economic downturn has made many textile enterprises hope for this autumn Keqiao Textile Expo.

In today's increasingly mature market, in order to stand out among many competitors and expand sales, product innovation will undoubtedly become a magic weapon for exhibitors.

It is reported that at this exhibition, more than 80% of exhibitors have brought new products.

From the draft to the fabric to the spinning machine, the exhibitors are bringing their latest products to the exhibition. Innovation and creativity have become the brightest colors of this Expo.

"Any new product we will take the lead in the Keqiao Textile Expo, and expand the market to all parts of the world through the Expo."

Hui Wei Shi, a group of "Zhong multi Holdings", has introduced new products at the Textile Expo. Its suede and super soft short plush products have attracted a large number of new and old customers. The order of the exhibition site is more than 100 million meters.

Keqiao autumn Textile Fair's red green blue textile printing and dyeing Co., Ltd. has introduced many new digital printing fabrics.

Red and blue have been focusing on product research and development. This year, though affected by the market downturn, with strong research and development capabilities, red, green and blue inside and outside sales have been able to catch up with the trend.

"Huatong color spinning" brings a series of new hemp fiber woven products.

Hemp has the reputation of "the king of natural fibers". It is known as the second skin of human beings, and has many functions such as bacteriostatic, deodorant, hygroscopic, sweating and anti ultraviolet.

The company also launched

The brand is "Jim Liang Si" and has become the sponsorship brand of the Chinese women's volleyball team and the twenty-first golden cock hundred flowers film festival.

Rhine textile specially prepared 500 color cards, each containing 180 colors to facilitate customers to check the samples.

"Xuan Zhu technology" brings a series of bamboo fiber products, which are made of pure bamboo fiber.

It has good environmental protection and functionality. Once it was launched, it was welcomed by many foreign businessmen.

In this year's major textile professional exhibitions, new printing technologies such as digital printing and cold pfer printing are favored by domestic and foreign markets due to "zero emissions" and less pollution.

At this fair, many exhibitors unanimously displayed many new digital printing products.

In addition, exhibitors of digital printing machinery products are also very eye-catching in the machinery exhibition area.

"Keqiao has grown into a fashion publishing place. Many enterprises have regarded creativity as the core competitiveness of products.

At the opening of the Expo, many enterprises came to my booth to select the original hand painted works.

Jin Nanyuan, head of the Seoul style design studio, said.

In recent years, Shaoxing county has vigorously implemented the "4 billion billion project" of the textile industry, focusing on making China Light Textile City into an international textile manufacturing center, an international textile trade center and an international textile creative center.

Since 2011, the locals have been actively accelerating the construction of creative industry bases, continuously improving textile innovation capability, and developing textile creativity rapidly, pushing the pformation of China Light Textile City from "selling products" to "selling creativity".

It is understood that in 2011, the creative output value of more than 100 enterprises in the creative industry base of Shaoxing County reached 61 million yuan, up 82% over the same period last year.

Nowadays, the construction of Keqiao Chuang Chuang building and creative garden in the economic development zone of the city is advancing in full swing.

In the 3 days of this exhibition, many enterprises expressed their intention to enter.

The responsible person said that the pformation and upgrading of innovation and innovation has become the consensus of many enterprises, and innovative ideas are becoming a new engine for sustainable development of the textile industry.

Keqiao Textile Expo as a weathervane of the local textile industry has introduced many famous brands in Korea, Japan, Italy and the mainland in recent years.

The exhibition has brought fashion and original design works to the exhibition.

As more and more textile and creative organizations are coming to the Textile Expo, the exhibition is dedicated to the "creative exhibition area", concentrating the booth of textile creative companies to the same area, forming a clustering effect, and making the textile fashion and creativity fully displayed.

In addition, 2012 China International Fashion Design Competition finals and awards ceremony, 2012 China International fabric design contest award ceremony, China Keqiao textile index forum, design competition static release of innovative products, expert forum, overseas buyers and textile enterprises docking conference, online Textile Expo and other professional series of activities have been staged, so that exhibitors in the business cooperation, at the same time, in the business philosophy, brand strategy and other aspects also gained a lot.

As an important supporting activity of the Expo, China

Sponsored by the association and China Textile newspaper, the Shaoxing international fashion design competition held by the government of the county government has attracted many new designers from the Asian Fashion Federation and the design elites from the European and American countries for the past 4 years.

In addition, during the exhibition, "the first release and promotion of new product and new technology 2012" organized by the China Textile Information Center and the national textile and fabric museum were also concerned by the industry.

The theme of this event is "innovation leads the future", including two parts: new product, new technology release and project description, new product and new technology project promotion and communication.

The main clothing brands from the country, such as Ya Ying, seven wolves, nine Mu Wang, Jin Ba, sou, Ou Shi Li, left bank, KAPPA, BESTSELLER and other business representatives attended the event.

Adhering to the theme of "fashion, quality and green", the development of Keqiao Textile Expo has always been closely related to the words "fashion trend" and "fashion creativity". The distance between Keqiao's booming city and the source of domestic fashion and fashion originality is getting closer and closer.