Microfilm Will Replace Advertising Blockbuster As A New Form Of Luxury Brand Chasing.

In recent two years, the fashion circle has started the movie frenzy, and even the micro film has replaced the advertising blockbuster.

New forms of pursuit.

Cartire, Louis Weedon, Dior and other big brands get together, the first line of art and big coffee lineup makes these super mini videos with only a few minutes to get the attention of the movie circle, such as Chivas and Prada's Micro films and even professional attitude into the Cannes Film Festival.

 

Secret Garden

Under the lens of Inez von Lamsweerde (Inez van Lamsweerde) and Vinoodh Matadin (Vinoodh Matadin), Dior perfectly combines the smart and exquisite of its 2012 autumn series with the luxurious splendor of Palace of Versailles, and presents it in the form of film.

Here, Palace of Versailles is interpreted as an independent and dreamlike palace.

Diria Strokous and Lisa Stasiuk Melissa (Sui Xiaowen Stasiuk) and Sui Xiaowen, together with the invincibles of makeup, show women's unparalleled beauty: the silvery gray eye shadow and the camel's blush with full eyed eyes, and the black edge dress and the gauze dusk long skirt.

Follow their graceful posture, exquisite appearance, go through the magnificent dome, and walk in the magnificent palace hall of the castle until the Boulevard of the unique French garden is full of beautiful waves.

 

"LV/MJ:Olivier Zahm Diary"

This is the second microfilm released by Louis Weedon this year.

It is different from pure movies. This micro film is more like a film and documentary complex. It takes the preview of Jean-Luc Godard, a famous film director in the new era of France in 1963, as the background. It uses only words and phrases and images to record the scenes of Louis Weedon (Louis Vuitton) women's show during the 2012 autumn and winter fashion week in Paris, and by actress Alice Aufrey, it deduces a beautiful girl's style of "LeM pris" heroine Brigitte Bardot).

And director Olivier Zahm himself appeared in the movie, playing a "bad boy" wearing a pilot sunglasses and a beard.

 

Cartire Cartire Odyssey

Whether it is the exquisite visual effect, or the ingenious arrangement of the plot and the time to prepare, Cartire's latest micro film Cartire Odyssey is a rare good work.

When all these characteristics are gathered together, the work will have to be amazed.

In the 3 and a half minutes of the film, Cartire's Cheetah logo image breaks through the barriers and runs between dreams and reality, across the Eurasian continent, through the legendary areas inspired by Cartire, such as Russia, China and India, and finally returns to Paris to witness the extraordinary adventures of Cartire in the past 165 years.

Although the movie is a combination of natural scenes and 3D animation, this brave and proud hero is real. It is deduced from 3 cheetahs and completed the legend of Cartire for 165 years.

When the international model Shalom Harlow, dressed in red, stroked the cheetah's body, the movie ended, and all the beautiful ending was in Cartire's red box.

The film was directed by Bruno Aveillan, a famous French director, and worked with Hollywood top teams from over 50 people around the world to prepare for the filming for two years.

 

SWAROVSKI's love and resplendent

Lan Qin's starring Mini movie tells the story of a fashionable female photographer Lan Lan who photographed a group of fashion blockbusters for the famous violinist Chai Qing. The two people who met for the first time were attracted by the unique temperament of each other. A dazzling light touches the emotional touches of the two people, but they are constantly missing in the mistake.

In the play, Lan Qin turned into a female photographer with rich personality and charm. She tried various fashion models, whether she was a smart and practical professional in her work, or a quiet and tranquil house dress, or a handsome and sharp locomotive girl. Qin LAN had a unique and charming fashion charm.

This is also the legendary Ollie company, SWAROVSKI, which has experienced more than 100 years of innovation and development. For the first time, it has set foot in the micro film shooting, trying to show the brand's fantastic light and smart beauty in a brand-new way, presenting a sparkling romantic love story, revealing the bright Charm of love.