The Garment Industry In Humen Is Developing Rapidly, Forming A Certain Scale Industrial Agglomeration Area.

Since 2012, a large survey of the clothing industry in Humen, known as the largest in history, has lasted from the beginning of the year to the end of the year. It is reported that the survey has already had results in May.

Why is it that the findings of the survey have not yet been released? Yin Jinghui, Secretary of the new Humen Town Committee, said: "before the government has yet to formulate a sound industrial development strategy, the results will be meaningless.

The industry generally believes that Humen needs to make a big move.

Recently, on the eve of the opening of the seventeenth China (Humen) International Fashion Fair, reporters were invited to Humen Town, Dongguan, Guangdong, to participate in a small and very important media ventilation conference organized by the Humen Town Committee Town Government.

At the ventilation meeting, it is known as "

The survey results of the largest garment industry in history are as follows: as of the end of 2011, there were 2346 garment and apparel production and processing enterprises in Humen, 200 thousand of the employed population, the annual output value was 20 billion yuan, the professional market was 40, 15 thousand households were operating, and the annual sales volume was close to 50 billion yuan.

Along with this result, there is also the development strategy of Humen's clothing industry, which is to create a major industrial agglomeration area.

From "Splendor" to "re vibration"

In the field of Chinese clothing, when it comes to Humen, we have a basic consensus. After 30 years of development, Humen's clothing and apparel industry has formed a large scale industrial cluster, a complete and perfect industrial chain and a mature market system.

In the eyes of professional journalists who frequently run in Humen, Humen has almost all the news points of concern: the industrial base has an industrial foundation, and Humen's industrial cluster ranks the first in the country's garment industry cluster. The town has 299 accessories enterprises, 438 logistics, printing and dyeing, embroidery and other supporting enterprises, and 324 consulting, training, design, planning and other service organizations, forming a complete industrial chain that integrates R & D, design, production, sales and services.

The size of the market and scale of the market, Humen clothing and apparel market area of about 7 square kilometers, the total operating area of 2 million 320 thousand square meters, there are 40 professional market, annual sales of nearly 50 billion yuan.

To lead a brand with a leading brand, "YISHION" has become the brand name card of Humen.

To have an Expo, the annual China (Humen) International Fashion Fair has become one of the great events of the whole industry.

However, Humen is also faced with numerous developments.

The same question: how to improve on existing platforms? This improvement is not only in terms of quantity, but also on quality.

Yin Jinghui, deputy director of the Standing Committee of the Dongguan Municipal People's Congress, was also the Secretary of the Humen Committee of Town Committee in early 2012. After an in-depth investigation of Humen clothing industry for nearly a year, he put forward the slogan of "revitalizing Humen clothing and clothing industry". He told reporters: what is "re vibration", not "revitalization" or "revitalization", because Humen's clothing industry is inheriting, and now the development strategy is on the brilliant basis of "make persistent efforts".

From "fashion capital" to "major industrial agglomeration area"

Humen is a city with dreams. Its biggest dream about clothes is the slogan of "building Humen into a fashionable city". It is reported that Humen refers to the "fashion capital", and the template city is Milan.

For this slogan, the whole industry is still relatively rational. An industry expert told reporters that Humen, located between Shenzhen, Hongkong and Guangzhou, is not far from fashion, but to become a fashionable capital is a long road.

This time, when reporters heard from Yin Jinghui in Humen that they were "trying their best to build a major industrial gathering area", they sincerely felt that the industry cluster that took the lead in China has come to a new round of planning. Sometimes, the direction is more important than the effort.

Yin Jinghui pointed out: Humen will establish four major concepts: big industry, big market, big brand and big enterprise, and build "three key points and six centers". That is to build Humen's clothing and garment industry into Dongguan's major industrial cluster area, the key industrial cluster of the country, and to build Humen into a national key professional market, and to build Humen into a major regional science and technology special platform service center, regional headquarters center, regional creative center, regional brand center, regional fashion information release center, and regional e-commerce center.

Compared with the dream of "fashionable capital", the goal now is to build Humen into a major industrial gathering area. In addition, the two words of "six regions" in front of the "center" are pragmatic and realistic.

In Yin Jinghui's planning, the major industrial gathering area will be shown in the form of sixth major urban complexes, namely, the 10 square kilometers of clothing marketing city complex. The city complex will include Humen clothing city, Humen cloth city, Humen business city and Humen logistics city.

From "50 billion" to "100 billion"

In China's key industrial clusters, there is a nearly convergent figure, that is, 100 billion, which seems to be China at this stage.

The domain is a number with the meaning of key nodes.

Of course, different industrial clusters have different timetable and roadmap to achieve this goal.

Humen's 100 billion target is to strive to achieve the annual sales volume of Humen clothing and apparel industry cluster over 50 billion yuan in 2 years, and drive the sales target of Dongguan garment industry cluster to exceed 100 billion yuan.

In order to achieve the overall goal of 100 billion yuan, the Humen Town Committee Town Government has worked out a practical decomposition action: striving for "12th Five-Year" period, Humen clothing enterprises above Designated Size account for 15% of the total industry; at the same time, actively encourage and support a number of leading enterprises in the industry, and strive to have 5~10 annual output value of 300 million yuan ~5 billion enterprises, 2~3 annual output value of 1 billion yuan of enterprises, encourage YISHION group to create more than ten billion yuan enterprises.

At the same time, we will create the "clothing city" of Humen as the overall clothing brand, making it a display and sales platform for a large number of small and medium-sized garment enterprises, and this brand cluster will achieve annual sales of 50 billion yuan.

So as to drive Dongguan clothing industry cluster sales target of more than 100 billion yuan.

Accompanied by Tan Zhiqiang, director of the Humen Bureau of letters, the reporter visited YISHION, a leading enterprise in Humen. At the time of YISHION's spring ordering meeting in 2013, YISHION's marketing headquarters was almost filled with dealers everywhere. YISHION's marketers, like tour guides, introduced Mike's new product styles and categories to a group of customers.

It is said that there will be 7000 new YISHION products coming out next season, and these new products will quickly enter the more than 3000 YISHION shops across the country through the dealers' agents, thus occupying China's streets and lanes.

Reporters learned that YISHION currently employs 30000 people, the tax amount in 2011 reached 308 million yuan, and a strong marketing system has become one of its sharp rise weapon.

For the clothing industry in Humen, YISHION is a leading brand model, but whether YISHION can become the leading brand of Humen clothing, and whether Humen will be able to grow as a group of strong brands like Wenzhou, Shenzhen and Quanzhou in the future is not only the concept of individual, but also on the basis of team.