The Ultimate Luxury Service: Linking Brand To Customer

When it comes to services, the first thing that comes to mind is the warm and thoughtful service staff, the comfortable rest area, and the thoughtful and humane details in the selection process.

These are the impressions of the excellent service provided by merchants.

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From the quality of the brand, the price competition, the design of the brand, and now, as the competition for products has reached a certain stage, the brand's soft power has shown its importance in the winning process, and one of the most important soft strengths is service.

It can be said that today's brand has changed from product to service stage. Service is the most important reason for consumers to reach consumption. Therefore, it has become an important part for enterprises to pay attention to.

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When it comes to luxury services, we have to mention the original clothes.

In the early years of the last century, before the industrial revolution did not happen, clothing was mainly made up of customization, and the stratum served by custom-made clothing was the aristocrat.

Hand sewing is still the processing method of clothing. At that time, custom made garments were luxury goods owned by the upper class. The clothes that ordinary people wore were sewn by hand, and people could only have a few clothes as necessities of life.

With the beginning of the industrial revolution, clothing gradually began to become a popular consumer goods.

But luxury services continue to be thoughtful and considerate.

The scene of "breakfast in TIFFANY", played by Hollywood actress Audrey Hepburn in 1960, has become a popular marketing tool in many luxury brand stores.

In these luxury brand stores, customers pick out cocktails and pick out the clothes that they want to buy in the costumes that the salesmen recommend.

At the same time, the site also has professional tailors, tailored according to the specified style, to meet the needs of customers.

Looking through the shop window here, everything inside is simply a vivid picture, which is intoxicating.

Every customer and salesperson are so harmonious that they integrate into the entire store.

What's more, in the Ralph Lauren store in New York and Chicago, there is also a street store called "PURPLELEVEL", which specializes in top-grade goods. Its layout is like an upscale living room.

In that place, VIPs can enjoy almost all kinds of cocktails, and the cocktail's bartenders are the salesmen of the store.

In other words, the salesmen of these brand stores must also be proficient in the skills of modulating cocktail.

If the service can achieve this level, I'm afraid there are only top luxury brands.

The more top luxury brands, the more we need to provide comprehensive, high-quality comprehensive services.

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What is the status of the luxury brand in China? What about the development of the service? Wang Shilin, general manager of the Illy Lo S brand of pearl jewelry, said: "service is divided into narrow sense service and broad sense service.

The service in the sales process can be called a narrow sense service, while the generalized service covers all aspects. Therefore, it is the direction Illy Lo S has been trying to make the guests experience the full range of services from commodity, environment, professional sales service, after sale service guarantee, etc.

There are many famous guests of the Illy Lo S brand, whose valuable products are mainly pearl jewelry, including former British Prime Minister Thatcher, Finland President Tarja Halonen and so on.

As for service, Illy Lo S brand also has its own unique characteristics. "At the beginning of 2012, Eli Roche launched a series of high-end salon activities, pearl knowledge, appreciation and wear. Meanwhile, the famous Chinese make-up stylist teacher Ding Yi devoted his heart to the perfect makeup of different guests.

The professional Illy Lo S jewelry consultant also recommended the jewellery pearl jewellery for each guest, and the "Pearl afternoon tea" was finished in the photo taking of professional photographers. Each attentive guest received intimate service and full care.

At the same time, it also felt a unique value, that is, happiness index and physical and mental health above fame and wealth.

Wang Shilin said.

When it comes to the feelings of customers hosting this kind of respecting activities, she believes that activities that look like brand privacy and respecting can bring benefits to guests, as well as their own improvement and happiness.

The activity not only made guests understand the professional knowledge of pearl jewelry, but also learned the skills of make-up, modeling, jewelry and wearing, so that guests could experience and feel joy from inside to outside.

These value-added services, which are beyond the value of products, are indeed pleasurable to the guests.

When it comes to what kind of service is pursued by Illy Lo S brand, Wang Shilin said: "friend care is our demand for ourselves.

For customers, we are not only doing sales, but also paying attention to the interests of customers like friends, and giving advice from a professional point of view to be a good consultant for our customers.

Illy Lo S brand is very clear about its own service requirements. Before sale, it enables guests to fully understand the characteristics of pearl products and the culture of jewelry. In the sale, we should pay close attention to the interests of customers and choose jewelry recommendation suitable for guests.

Regularly remind guests to maintain and provide on-site maintenance services, prolong the life of guest jewellery, and make guests wear jewellery best.

"Illy Lo S's guests only need to be responsible for wearing jewellery," which was summed up by our guests at the beginning, but it has also become our mission now. We try our best to make our guests satisfied with our professional and caring service.

Wang Shilin said so.