Shanghai International Fashion Lingerie Exhibition Leads China'S New Business Model

The exhibition organizer, CEO Marie-Laure BELLON, told reporters that Shanghai international fashion.

In China, it has been developing for eighth years, and has achieved great success in raw materials and international brands. At the same time, Rovit has also accumulated rich experience in brand cooperation with China and even Asia.

As the only stop in Asia, Shanghai is also the best international brand to reach the Chinese market.

Through this international positioning exhibition, the brand can not only effectively promote the brand, but also help enhance the image of the brand in retail, channel and terminal, and establish its own international communication circle. Therefore, the Chinese brand should make full use of this stage to show its unique image and brand culture. This is a great opportunity to display the Chinese brand image and quality to the world's most high-end exhibitors and spectators.

Digital business opportunities

More than 250 textile and accessories companies participated in the Shanghai international lingerie swimwear exhibition. All exhibitors walked in the forefront of underwear, swimwear and home furnishing clothing. They followed their sister show, Paris underwear raw materials exhibition, and the exhibitors were divided into seven product divisions respectively.

New exhibitors from mainland China, Hongkong and Taiwan account for 35% of the total number of exhibitors. Among them, the new exhibitors include Wuxi Zihong Textile Co., Ltd., Shantou Zixing Development Co., Ltd., Taiwan Yuyuan textile Limited by Share Ltd and Hongkong's 4 fabric companies, and accessories account for 24% of the total number of exhibitions.

Among them, the new exhibitors include Baikai (China) group and Dalian Bailong County Industrial and Trade Co., Ltd., and lace is 15% of the total number of exhibitions.

The new exhibitors include Fujian Zhong FA Weaving Co., Ltd., Japan Coola lace Limited and Korea golden swimming company.

The embroidery new exhibitors include Dongguan crown Textile Co., Ltd., Dongguan flying Embroidery Co., Ltd., Qingdao Yan Ben Embroidery Co., Ltd., as well as manufacturers from Greece, France, Italy and Thailand. OEM companies account for 11% of the total exhibitors, of which more than 50% are new exhibitors, and 2% of the exhibitors include machinery and software, including new source Automation Technology Co., Ltd., Yili machinery and Equipment Co., Ltd.

From the above figures, we can see the proportion and structure of Shanghai international underwear exhibition.

Marie-Laure BELLON told reporters that the new brand list is dominated by Chinese local enterprises and internationally renowned brands. The international brand's interest in the Asian market, especially the Chinese market, is increasing.

In the same period, China International Knitting fair was also held in Shanghai, one for China.

The whole industry chain event, one is the high-end international exchange platform, the two sides have different strengths.

She said that China lacks such a platform to introduce China's underwear brand to international buyers and merchants, and many famous underwear brands internationally want to take root in China with this platform.

China market, I am coming!

During the interview with the exhibitors, the reporters found that all the brands participating in this exhibition had strong desire to enter the Chinese market. However, there is still no definite theory on how to dock and when to enter. In the private pavilion area, exhibitors are waiting for business opportunities to open.

The leading German men's underwear and pajamas brand OLAF BENZ, which connects the major brands with distributors in China and Asia, is the first to participate in the exhibition. The OLAF BENZ series is full of golden tone and adopts special manufacturing technology. Brand CEO Frank Markert told reporters that OLAF BENZ is a very international brand. Besides selling in the domestic market, it is also exported to Russia, France and the United Kingdom. Currently, the brand is sold in 43 countries. In order to better enter the Asian market, as early as 2006, it set up a branch in Hongkong, China. Their 10 years' market goal is, of course, the Asian market.

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Italy

AMARCOD, although it has not started for a long time, its original body shaping technology has been highly praised in Europe and its star customers. They choose to receive customers in the private space of the exhibition. The brand leader said that the AMARCOD products were all made in Italy and worked hard. In a short time, AMARCOD has made great breakthroughs. At present, the brand is sold in the international market through the way of franchised stores and retail stores. Shanghai's exhibitors hope to achieve docking and cooperation with the customers of large shopping malls. By the second day of the exhibition, they have already received some intending heads of China's shopping malls, and the specific cooperation needs further negotiation.

In addition, Melbourne's tight clothing, home clothes and clothing brand CYLK also participated in the exhibition.

The brand has just won the IAF Designer Award for its innovation in seamless technology and toughness yarn development.

Simone P r Le group's brand, ALLUMETTE, has a colorful lingerie brand. At this exhibition, it displays its exotic talent and bold colors, which are designed for fresh and playful women. In an interview, they showed great enthusiasm for Chinese media and Chinese market.

Domestic brands should also be invited to go out.

Compared with the enthusiasm of foreign brands entering the Chinese market, the participation of domestic brands is also underway.

Shanghai, as a local brand in ancient and modern times, occupies an important position in the exhibition. It also pays great attention to the exhibition. At the same time, it also held a dynamic new product exhibition on the day of the exhibition.

Oro Witt's underwear exhibition in Paris is very active every year, but it seems that they do not show much enthusiasm for the international exhibition at home.

In addition to a series of new static displays in the corner of the exhibition, there is no special momentum.

However, behind the seemingly low profile of love, there is a strong brand hidden.

At the exhibition, many brands responded to reporters entering the Chinese market through a new Be Chic store.

It can be seen that through its own marketing channels and market advantages, Be Chic has been ready to greet foreign brands before entering the Chinese market. It is ready to greet them, that is, turning enemies into friends, establishing channels, jointly opening up the Chinese market, and creating the concept and image of the international brand underwear with the help of Be Chic.

Swimsuit share fastest growth

Many international famous beach wear and swimsuit brands gathered here. The share of swimwear has been greatly improved compared with the previous swimwear, including MARYAN MEHLHORN (Germany), AGUA BENDITA (Columbia), JOG SWIMWEAR (France), EXILIA MARE (Italy), BALNEAIRE (China), LISE CHARMEL (France) and other brands all participated in this exhibition.

According to Oro Witt, organizer of underwear exhibition, it is no accident that swimwear market is hot. On the one hand, domestic swimwear brands are few. On the other hand, with the improvement of the quality of life of Chinese consumers, the demand for swimsuits is increasing. In addition, almost all women abroad will use swimsuits in their holidays, with almost 3~5 sets per person each year, so foreign brands can see China's huge potential market.

At this exhibition, MARYAN MEHLHORN, the representative brand of swimwear, has displayed its ultimate luxury bikini products. The brand leader introduces this new gorgeous design, the hand embroidered bikini, which is set in jewel decoration, is specially designed for the Shanghai international fashion lingerie exhibition, and the importance of the Chinese market can be seen.