Textile And Yarn Enterprises Seek New Development And Seek Development

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The integrated display of the forefront of the industrial chain is the exhibition of all kinds of natural fibers and yarns at the 2012 China International Textile yarn (Qiu Dong) exhibition, including cotton, wool, linen / ramie and other special products, elastic lines, fancy lines, blending lines and chemical fibers.

During the exhibition, the reporters visited several yarn enterprises, and got to know the real market through their conversations with them. They also felt the efforts made by enterprises in the depressed market, developing new products, updating equipment, improving quality, and storing talents. All these measures enabled enterprises to move forward in low popularity and made the source products of the textile industry chain shine its due brightness.

Enterprise development is in a stalemate - total profits and profits decline

During the interview, most enterprises talked about the sales situation of the company's products, and the total sales volume generally rose, but the profit did not increase or even decline.

Wuxi four cotton

Wang Ningning, general manager of the Company Limited: now the market is not very good, but this year our company's market share is still in the growth momentum, the total sales volume of the company has increased by about 20%. However, there is such a situation. The sales volume growth and sales revenue growth are different steps, the total sales volume growth is obviously higher than the sales revenue growth, the profit reduces, the export decreases year by year.

The increase in sales volume is due to the company's brand guarantee the market share. Two, because of the good quality of our products, some well-known downstream enterprises have been looking for us to cooperate. The other is that the company has adjusted the product structure, and the output of conventional products has been reduced by at least 30% or so. For example, we now have relatively low end products companies have stopped production, such as viscose, CELO spinning 30, 40 yarn.

These reasons ensure the growth of the total sales volume of the company.

The decline in sales is partly due to the decline in the prices of raw materials, such as the viscose and polyester used by us, which is much lower than the same period last year.

Ji Yijun, general manager of Nantong Shuang Hong Textile Co., Ltd.: this year, the market situation of our company is not bad as a whole. It is full load and production and sales balance, but the benefits are basically in the state of capital preservation, compared with the larger profits.

Internal and external

The sales market of this year mainly depends on domestic sales, and non cotton products account for a large proportion. There are more and more enterprises producing non cotton products in the market, and the market competition is particularly fierce. This also has a great impact on the sales situation of the company.

Wang Ying, assistant general manager of Shandong De Yuan yarn factory: influenced by many factors at home and abroad, the sales volume of our company's products has dropped very obviously.

The same number of products from the company will be divided into three categories from high to low. They used to make money by high-end products, but the sales of high-end products dropped very fast recently.

The reason for this is mainly because companies have not done market research.

At present, the products of enterprises rely mostly on the domestic market, but when they turn to the domestic market, the enterprises' countermeasures are not kept up in time, and the domestic market can not be divided into a detailed division, and the product positioning is vague.

The backwardness of information has led to the depressed sales of the whole enterprise.

In addition, the domestic cotton market also makes us very helpless. The market price, guidance price and import price of cotton are different. The cotton quota problem is also perplexing the development of enterprises. The enterprises that issue quotas are cheaper and the cost of products is lower. The enterprises without quotas can only use high priced cotton and the cost of products is higher.